Circana’s September 2026 U.S. sales report shows a shifting landscape in both hardware and software: Sony’s PlayStation 5 was the best-selling console in the United States for the month, followed by Nintendo’s Switch 2 and Microsoft’s Xbox Series X|S. The top-selling video game for the reporting period was Marvel’s Wolverine, which launched to broadly mixed critical reaction but strong consumer spending during the month.
Circana — the firm that tracks video game software and hardware sales across the U.S. market — provided data covering the period from August 30, 2026 through October 3, 2026. The firm’s ranking includes physical and full-game digital dollar sales while excluding mobile and digital add-on content. Circana’s methodology notes that titles marked with a caret (^) include Digital Point of Sale actuals and titles marked with an asterisk (*) include digital sales projections.
In clear terms, Circana reported that the PlayStation 5 led hardware sales in September 2026, with the Nintendo Switch 2 finishing second and the Xbox Series X|S in third. On the software side, Marvel’s Wolverine, published by Sony Corporation, finished as the month’s best-selling release.
September 2026 U.S. Projected Top 10 Best-Selling Video Games (physical & full-game digital dollar sales)
- 1 — Marvel’s Wolverine (Sony Corporation) — NEW
- 2 — NBA 2K27 (Take-Two Interactive)
- 3 — EA Sports FC 27 (Electronic Arts) — NEW
- 4 — Fire Emblem: Fortune’s Weave (Nintendo) — NEW
- 5 — The Blood of Dawnwalker (Bandai Namco Entertainment) — NEW
- 6 — Wardogs (Team17) — NEW
- 7 — Onimusha: Way of the Sword (Capcom USA) — NEW
- 8 — Halloween: The Game (IIIFonic Publishing) — NEW
- 9 — Ace Combat 8: Wings of Theve (Bandai Namco Entertainment) — NEW
- 10 — Madden NFL 27 (Electronic Arts) — Re-entry (previously ranked #2)
The rankings underscore a month where several high-profile releases debuted and drove consumer spending across both boxed retail and digital storefronts. For industry observers and publishers, Circana’s data provides a measurable snapshot of how new IP and franchise entries performed in the U.S. market during the critical late-summer and early-fall window.
Publishers and platform holders will be watching subsequent monthly reports to track momentum, digital attach rates through storefronts such as the Nintendo eShop, and longer-term sales trajectories as holiday season promotions and platform bundles take effect.