Pokémon Company Partners with HERSHEY'S for Exclusive Chocolate Collaboration in 2025

In a move that brings together two iconic brands, The Pokémon Company has officially announced a collaborative partnership with renowned chocolate manufacturer HERSHEY'S.

Beginning in Summer 2025, Pokémon fans and chocolate lovers alike will have the opportunity to enjoy a range of HERSHEY'S products adorned with exclusive Pokémon-themed packaging, celebrating some of the most beloved Pokémon in the franchise's storied history. The collaboration will feature both HERSHEY'S full-size and snack-size chocolate bars, each wrapped in limited-edition designs.

According to the official announcement, there will be 12 unique designs to collect on the full-size chocolate bars, while the snack-size bars will boast an impressive 18 different Pokémon-themed variations.

Each design spotlights a fan-favorite Pokémon, adding a collectible element to these sweet treats that is certain to entice both dedicated trainers and collectors. Taking the partnership a step further, HERSHEY'S KISSES will also join the lineup in a special way.

Each individual chocolate Kiss will be wrapped in an illustration featuring one of the original 151 Pokémon from the Kanto region.

This ambitious undertaking ensures that every single first-generation Pokémon is represented across the HERSHEY'S KISSES product line, underscoring the enduring popularity and nostalgia surrounding the franchise's early years. To enhance the collectible aspect of the campaign, HERSHEY'S will be providing fans with a dedicated section on its website, allowing consumers to keep track of which Pokémon designs they have found.

This digital checklist encourages ongoing engagement and repeat purchases, as fans try to complete their collections during the promotional period. The Pokémon Company, in collaboration with HERSHEY'S, continues to demonstrate its innovative approach to partnerships, bringing the world of Pokémon into new realms and products outside of traditional video games and trading cards.

With Pokémon maintaining its strong presence on the Nintendo Switch and through various media, initiatives such as this collaboration ensure that the brand remains relevant and top-of-mind for fans of all ages. This announcement marks yet another milestone for The Pokémon Company and HERSHEY'S, both of which boast impressive track records within their respective fields.

Pokémon, created by Game Freak and published by Nintendo and The Pokémon Company, continues to be one of the most successful and recognizable franchises in the world, consistently producing best-selling titles and innovative cross-industry partnerships.

HERSHEY'S, meanwhile, is renowned for its leadership in the confectionery sector and its willingness to embrace pop-culture collaborations that delight customers worldwide. This limited-edition chocolate collection represents a fusion of sweet nostalgia and creative branding, promising an exciting summer for Pokémon fans and chocolate lovers in 2025.

Further information regarding availability and participating retailers is expected to be shared as the release window approaches.

Until then, enthusiasts can look forward to a delicious new way to catch 'em all.

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