The Super Mario 40th anniversary celebrations continue to produce limited-run merch and retailer promotions, and GameStop has added a new, in-store-only offer: an exclusive Super Mario 40th Anniversary pin set given to customers who spend $100 on Mario titles.
The milestone being marked is the 40th anniversary of Super Mario Bros., which fell on September 13, 2025, the date the original game debuted in Japan.
GameStop’s promotion is strictly an in-store incentive.
In journalistic terms: "The pin set is available at GameStop locations when customers spend $100 on Mario games, and the offer is not available through GameStop.com." The collectible set visually represents multiple Mario entries, with pins that reference games such as Super Mario Galaxy and Super Mario 3D World + Bowser’s Fury among others.
Retailers have been marking the Super Mario 40th anniversary in different ways.
Best Buy previously offered a Super Mario 40th Anniversary Collectible Case as part of its promotions.
Nintendo has also organized anniversary programming and digital showcases in recent years around franchise milestones, and many anniversary-themed products have been distributed through brick-and-mortar retail channels and the Nintendo eShop on Nintendo Switch.
How to claim the GameStop pin set: purchase $100 worth of Mario-branded games at a participating GameStop store.
The promotion appears to be limited to physical locations — customers should check with their local store for stock and eligibility.
For now, there are no confirmed reports of other retailers offering the same pin set; if additional retailers pick up similar anniversary items, those announcements will come from the retailers themselves.
This pin promotion follows a broader trend of anniversary merchandise for Super Mario, which Nintendo and retail partners have used to drive engagement around the franchise on Nintendo Switch and other platforms.
Fans who want to ensure they secure the GameStop pin set are advised to contact nearby GameStop stores directly and to watch official retailer communications for inventory and pickup rules.
If further details emerge—such as a wider retail rollout or an online option—retailers or Nintendo will publish those updates, and gaming news outlets will report them accordingly.
The milestone being marked is the 40th anniversary of Super Mario Bros., which fell on September 13, 2025, the date the original game debuted in Japan.
GameStop’s promotion is strictly an in-store incentive.
In journalistic terms: "The pin set is available at GameStop locations when customers spend $100 on Mario games, and the offer is not available through GameStop.com." The collectible set visually represents multiple Mario entries, with pins that reference games such as Super Mario Galaxy and Super Mario 3D World + Bowser’s Fury among others.
Retailers have been marking the Super Mario 40th anniversary in different ways.
Best Buy previously offered a Super Mario 40th Anniversary Collectible Case as part of its promotions.
Nintendo has also organized anniversary programming and digital showcases in recent years around franchise milestones, and many anniversary-themed products have been distributed through brick-and-mortar retail channels and the Nintendo eShop on Nintendo Switch.
How to claim the GameStop pin set: purchase $100 worth of Mario-branded games at a participating GameStop store.
The promotion appears to be limited to physical locations — customers should check with their local store for stock and eligibility.
For now, there are no confirmed reports of other retailers offering the same pin set; if additional retailers pick up similar anniversary items, those announcements will come from the retailers themselves.
This pin promotion follows a broader trend of anniversary merchandise for Super Mario, which Nintendo and retail partners have used to drive engagement around the franchise on Nintendo Switch and other platforms.
Fans who want to ensure they secure the GameStop pin set are advised to contact nearby GameStop stores directly and to watch official retailer communications for inventory and pickup rules.
If further details emerge—such as a wider retail rollout or an online option—retailers or Nintendo will publish those updates, and gaming news outlets will report them accordingly.
