The Pokémon Company continues its successful partnership with Build-A-Bear Workshop by unveiling an exclusive Make-Your-Own Eevee plush, following the popular release of the Pikachu plush earlier this year.
This latest addition to the collaborative collection brings one of the franchise’s most beloved Pokémon characters to Build-A-Bear's customizable plush experience, expanding the range of highly sought-after Pokémon merchandise for collectors and fans alike. Announced for a simultaneous launch across the United Kingdom, United States, and Canada, the Eevee plush becomes available from Thursday, September 1.
This rollout marks the latest milestone in the ongoing collaboration between the two brands, highlighting their shared commitment to delivering unique, interactive experiences tied to Nintendo's globally recognized Pokémon franchise. Build-A-Bear Workshop offers two primary options for fans looking to adopt the new Eevee plush.
The standard Make-Your-Own Eevee is priced at $28, providing an accessible way for enthusiasts to bring home the popular evolution Pokémon.
For collectors and dedicated fans, an exclusive online-only edition is available at $68 (or £48.50 in the UK).
This premium bundle includes the Eevee plush outfitted in Poké Ball-themed pyjamas, a superhero-style cape, and an embedded sound chip that brings the character to life with actual sounds from the games and series. Accessory options for the Eevee plush are also part of the offering.
The Poké Ball pyjamas can be purchased separately for $12.50, giving fans the flexibility to customize their Eevee further.
However, both the cape and the custom sound chip remain exclusive to those opting for the comprehensive online bundle, adding an extra layer of exclusivity to the special edition set. Regardless of which option is chosen, every Eevee plush purchased through Build-A-Bear Workshop will be accompanied by a unique, branded Pokémon Trading Card Game (TCG) card, making it a much-desired collector’s piece for dedicated Pokémon fans and card enthusiasts.
This exclusive card further cements the Build-A-Bear x Pokémon collaboration as a must-watch partnership for the growing collector’s segment within the Nintendo community. The Pokémon Company’s collaboration with Build-A-Bear Workshop has received consistently positive feedback from fans, with collectible plush releases driving both in-store engagement and online sales.
Previous releases, including the Pikachu plush, experienced rapid sell-outs and strong demand, reflecting the enduring popularity of Pokémon-themed merchandise in North America and the UK. This latest release reinforces The Pokémon Company’s commitment to expanding the franchise into new merchandise categories, engaging a broad audience spanning video game fans, collectors, and families.
For more information, the exclusive Eevee plush and associated accessories are now available through Build-A-Bear Workshop’s online storefronts and select retail locations across the UK, US, and Canada.
This latest addition to the collaborative collection brings one of the franchise’s most beloved Pokémon characters to Build-A-Bear's customizable plush experience, expanding the range of highly sought-after Pokémon merchandise for collectors and fans alike. Announced for a simultaneous launch across the United Kingdom, United States, and Canada, the Eevee plush becomes available from Thursday, September 1.
This rollout marks the latest milestone in the ongoing collaboration between the two brands, highlighting their shared commitment to delivering unique, interactive experiences tied to Nintendo's globally recognized Pokémon franchise. Build-A-Bear Workshop offers two primary options for fans looking to adopt the new Eevee plush.
The standard Make-Your-Own Eevee is priced at $28, providing an accessible way for enthusiasts to bring home the popular evolution Pokémon.
For collectors and dedicated fans, an exclusive online-only edition is available at $68 (or £48.50 in the UK).
This premium bundle includes the Eevee plush outfitted in Poké Ball-themed pyjamas, a superhero-style cape, and an embedded sound chip that brings the character to life with actual sounds from the games and series. Accessory options for the Eevee plush are also part of the offering.
The Poké Ball pyjamas can be purchased separately for $12.50, giving fans the flexibility to customize their Eevee further.
However, both the cape and the custom sound chip remain exclusive to those opting for the comprehensive online bundle, adding an extra layer of exclusivity to the special edition set. Regardless of which option is chosen, every Eevee plush purchased through Build-A-Bear Workshop will be accompanied by a unique, branded Pokémon Trading Card Game (TCG) card, making it a much-desired collector’s piece for dedicated Pokémon fans and card enthusiasts.
This exclusive card further cements the Build-A-Bear x Pokémon collaboration as a must-watch partnership for the growing collector’s segment within the Nintendo community. The Pokémon Company’s collaboration with Build-A-Bear Workshop has received consistently positive feedback from fans, with collectible plush releases driving both in-store engagement and online sales.
Previous releases, including the Pikachu plush, experienced rapid sell-outs and strong demand, reflecting the enduring popularity of Pokémon-themed merchandise in North America and the UK. This latest release reinforces The Pokémon Company’s commitment to expanding the franchise into new merchandise categories, engaging a broad audience spanning video game fans, collectors, and families.
For more information, the exclusive Eevee plush and associated accessories are now available through Build-A-Bear Workshop’s online storefronts and select retail locations across the UK, US, and Canada.
