Nintendo DS Price Drop: Target Promotes $99 Handheld, Circuit City Offers Price Match
Entry information
Published on: December 07, 2005
Description
Nintendo DS Sees $99 Price Drop at Target, Circuit City Joins with Price Match
The Nintendo DS, one of Nintendo’s most successful handheld gaming systems, is making headlines again thanks to significant price promotions by major retailers.
Target, one of the leading U.S.
retail chains, recently released a print advertisement spotlighting the Nintendo DS at the notable price of $99.
This move underscores retailers' ongoing commitment to making handheld gaming more accessible to a wider audience.
Originally launched in North America in 2004, the Nintendo DS quickly gained popularity due to its innovative dual-screen design, touch functionality, and diverse software library, selling over 154 million units globally.
The DS has become a cornerstone in Nintendo’s hardware legacy, paving the way for future handhelds like the Nintendo Switch and captivating generations of gamers.
A Kotaku reader, who visited their local Target upon seeing the print ad, reported that the $99 Nintendo DS units had already sold out.
In a clear sign of the handheld’s enduring demand, the customer proceeded to a neighboring Circuit City, where staff readily matched Target’s advertised price, enabling the purchase without hesitation or additional requirements.
Through these actions, retailers demonstrate flexibility in price-matching strategies to meet consumer demand and remain competitive in the gaming market.
A representative from Circuit City, paraphrased for clarity, affirmed the store’s readiness to honor competitor deals presented by customers, provided valid proof of the competitor’s current advertisement is shown at point of sale.
Such policies benefit avid gamers and parents alike, making the acquisition of the iconic Nintendo DS more affordable than ever before.
At this price point, fans of the system may be encouraged to purchase a second unit or consider gifting a DS to family and friends.
The widespread retail support for the DS further cements its reputation as a pioneering device within Nintendo’s hardware lineup.
As the gaming landscape evolves with platforms like the Nintendo Switch and the ever-expanding eShop catalog, it is clear that the legacy of the Nintendo DS endures—made even more apparent by retailer initiatives like this $99 promotion.
Gamers interested in taking advantage of this deal are encouraged to check their local Target for stock availability or inquire with other retailers such as Circuit City regarding price-matching policies.
For collectors and newcomers, the Nintendo DS remains a benchmark in portable gaming innovation and value.
