Mario Day 2024: Nintendo Unveils New Animated Movie and Switch Online Library Expansion

Nintendo marked Mario Day 2024 with several headline-grabbing announcements, reaffirming the company's commitment to innovation and beloved franchises.

Held annually on March 10th (stylized as MAR10), Mario Day is a fan-driven celebration of the iconic mascot that has shaped both Nintendo and the video game industry worldwide.

This year's Mario Day was particularly special, delivering a new animated Mario movie reveal and the expansion of the Nintendo Switch Online library—moves sure to excite long-time fans and newcomers alike. A centerpiece of the presentation was the official confirmation of a new animated Mario film in collaboration with Illumination, the studio behind the highly successful Super Mario Bros.

Movie.

Speaking during the announcement, Nintendo representatives stated that the partnership aims to "deliver another memorable adventure to both fans and families, building on the global success of our first collaboration." The previous Mario movie grossed over $1.36 billion globally since its release, establishing itself as the most successful video game adaptation in cinematic history and igniting anticipation for this follow-up. In addition to cinematic news, Nintendo also detailed significant additions to the Nintendo Switch Online library.

Notable retro titles are being added across platforms like NES, SNES, and Nintendo 64, further enriching the service and giving Switch users access to a diverse range of classic games.

Nintendo highlighted that “expanding the Switch Online catalog remains a top priority,” reinforcing the company’s continued investment in timeless gaming experiences. Since its launch in 2017, the Nintendo Switch has achieved remarkable milestones, surpassing 139 million units sold worldwide as of early 2024.

The hybrid console’s success is attributed in part to robust first-party support and a thriving eShop, where both new and classic titles attract global audiences.

The addition of more Mario games and legacy content through Switch Online not only honors the franchise’s rich history but also introduces its legacy to new generations. Mario, created by Shigeru Miyamoto, has starred in over 200 games since his debut in 1981’s Donkey Kong, becoming synonymous with high-quality platforming and imaginative design.

Mario Day 2024’s announcements underscore Nintendo’s ongoing commitment to the franchise and its digital ecosystem. For more updates and complete coverage of all the latest Mario, Nintendo Switch, and eShop news, stay tuned to our in-depth reporting.

Nintendo gamers can look forward to another exciting year of releases, enhancements, and nostalgic returns, solidifying Mario’s place at the heart of the Nintendo legacy.

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