Console prices have been climbing across the industry, and recent moves by Microsoft and Nintendo have reshuffled the relative value of current hardware.
Microsoft has implemented substantial price increases for its Xbox line in multiple regions, and Nintendo has announced a scheduled Switch 2 price adjustment effective 1 September 2026.
For the remainder of August, the Switch 2 sits at a lower price point than Microsoft’s baseline Series S in many European and UK outlets.
Industry reporting from VGC confirms Microsoft raised the price of the 512GB Xbox Series S from €349.99 to €499.99 in Europe and from £299.99 to £429.99 in the UK.
Microsoft’s earlier announcement in June covered price changes for the US market; the wider European and UK figures were clarified more recently.
Retailers including Argos and Smyths were reported to still carry limited stock at the previous, lower pricing in some locations.
Nintendo’s handheld-console hybrid, the Switch 2, is currently listed at $449.99 in the US, €469.99 in Europe, and £395.99 in the UK.
Nintendo has confirmed a Switch 2 price increase that takes effect on 1 September 2026, raising the European price to €499.99 and increasing the US price to $499.99.
The company has not yet confirmed the new UK retail price as of this writing.
Commenting on the broader market, observers have criticized the steady rise in console prices, calling attention to the strain on consumers as generation costs increase.
Despite the forthcoming Nintendo price adjustment, the Switch 2 will remain competitively priced relative to premium consoles such as the PS5 and Xbox Series X for many buyers.
Region-by-region Xbox pricing now stands as follows (new price, previous price in parentheses):
US
- Xbox Series S (512GB) – $499.99 (was $399.99)
- Xbox Series S (1TB) – $599.99 (was $449.99)
- Xbox Series X (1TB, Digital) – $749.99 (was $599.99)
- Xbox Series X (1TB, Disc) – $799.99 (was $649.99)
Europe
- Xbox Series S (512GB) – €499.99 (was €349.99)
- Xbox Series S (1TB) – €599.99 (was €399.99)
- Xbox Series X (1TB, Digital) – €749.99 (was €549.99)
- Xbox Series X (1TB, Disc) – €799.99 (was €599.99)
UK
- Xbox Series S (512GB) – £429.99 (was £299.99)
- Xbox Series S (1TB) – £519.99 (was £349.99)
- Xbox Series X (1TB, Digital) – £619.99 (was £449.99)
- Xbox Series X (1TB, Disc) – £669.99 (was £499.99)
Shoppers looking to buy should compare current retail listings—including temporary bundles and region-specific promotions—before the September changeover.
With Nintendo’s announced hike taking effect on 1 September 2026, the price gap between Switch 2 and the Series S is set to narrow in Europe and the US, with UK pricing to be confirmed by Nintendo.
Microsoft has implemented substantial price increases for its Xbox line in multiple regions, and Nintendo has announced a scheduled Switch 2 price adjustment effective 1 September 2026.
For the remainder of August, the Switch 2 sits at a lower price point than Microsoft’s baseline Series S in many European and UK outlets.
Industry reporting from VGC confirms Microsoft raised the price of the 512GB Xbox Series S from €349.99 to €499.99 in Europe and from £299.99 to £429.99 in the UK.
Microsoft’s earlier announcement in June covered price changes for the US market; the wider European and UK figures were clarified more recently.
Retailers including Argos and Smyths were reported to still carry limited stock at the previous, lower pricing in some locations.
Nintendo’s handheld-console hybrid, the Switch 2, is currently listed at $449.99 in the US, €469.99 in Europe, and £395.99 in the UK.
Nintendo has confirmed a Switch 2 price increase that takes effect on 1 September 2026, raising the European price to €499.99 and increasing the US price to $499.99.
The company has not yet confirmed the new UK retail price as of this writing.
Commenting on the broader market, observers have criticized the steady rise in console prices, calling attention to the strain on consumers as generation costs increase.
Despite the forthcoming Nintendo price adjustment, the Switch 2 will remain competitively priced relative to premium consoles such as the PS5 and Xbox Series X for many buyers.
Region-by-region Xbox pricing now stands as follows (new price, previous price in parentheses):
US
- Xbox Series S (512GB) – $499.99 (was $399.99)
- Xbox Series S (1TB) – $599.99 (was $449.99)
- Xbox Series X (1TB, Digital) – $749.99 (was $599.99)
- Xbox Series X (1TB, Disc) – $799.99 (was $649.99)
Europe
- Xbox Series S (512GB) – €499.99 (was €349.99)
- Xbox Series S (1TB) – €599.99 (was €399.99)
- Xbox Series X (1TB, Digital) – €749.99 (was €549.99)
- Xbox Series X (1TB, Disc) – €799.99 (was €599.99)
UK
- Xbox Series S (512GB) – £429.99 (was £299.99)
- Xbox Series S (1TB) – £519.99 (was £349.99)
- Xbox Series X (1TB, Digital) – £619.99 (was £449.99)
- Xbox Series X (1TB, Disc) – £669.99 (was £499.99)
Shoppers looking to buy should compare current retail listings—including temporary bundles and region-specific promotions—before the September changeover.
With Nintendo’s announced hike taking effect on 1 September 2026, the price gap between Switch 2 and the Series S is set to narrow in Europe and the US, with UK pricing to be confirmed by Nintendo.
