Nintendo Switch 2 Sales Performance: December 2023 U.S. Console Rankings Revealed by Circana

Nintendo Switch 2 Sales Performance: December 2023 U.S.

Console Rankings Revealed by Circana As the holiday season draws to a close, the U.S.

video game industry turns its attention to the highly anticipated sales charts published by Circana, the analytics firm specializing in tracking software and hardware sales across North America.

With the Nintendo Switch 2 entering the busiest period of the year, all eyes were on the console’s performance throughout December 2023, particularly after the PlayStation 5 claimed the top spot in November’s sales race. Circana, the organization formerly known as NPD Group, is renowned for its accurate and in-depth reporting on entertainment industry trends, including monthly sales data for video game hardware, software, and accessories.

The December report, covering the crucial weeks of the holiday shopping period, is especially significant for evaluating how new and existing platforms fare as consumers shop for gifts and take advantage of seasonal promotions. Nintendo Switch 2 entered the U.S.

market with heightened expectations, building on the tremendous success of its predecessor and backed by a strong lineup of first-party and third-party titles.

However, according to Circana’s November 2023 results, the new Nintendo console did not surpass the PlayStation 5, which led American hardware sales that month. "It was a competitive marketplace throughout November, with PlayStation 5 leading hardware unit sales," said Matt Piscatella, executive director at Circana, in a statement reflecting the current industry landscape.

He emphasized that new releases and aggressive promotions contributed to dynamic consumer behavior heading into December. The December sales figures, scheduled for release on Thursday, will provide a comprehensive view of how the Nintendo Switch 2 performed during the pivotal Christmas shopping season.

The data will also highlight ongoing competition between leading hardware manufacturers and indicate whether Nintendo’s latest system was able to close the gap in unit sales or maintain its momentum amid intense market rivalry. Key milestones from the previous generation include the original Nintendo Switch surpassing 125 million units sold worldwide, establishing the brand as a dominant force in the global gaming landscape.

The strong holiday performance of Nintendo hardware has historically influenced the trajectory of the company’s fiscal year, making Circana’s December report closely watched by analysts, developers, and retailers alike. As the Nintendo Switch 2 continues to expand its game library and presence in the U.S.

market, upcoming sales data from Circana will serve as a critical barometer for the system’s commercial trajectory during its formative months.

Stay tuned for Thursday’s release to see the full breakdown of December 2023 U.S.

console sales and the ongoing battle between Nintendo, PlayStation, and other industry leaders.