Nintendo Switch 2 Achieves Second Place in U.S.
Black Friday 2025 Console Sales: Circana Report In a significant update for the U.S.
gaming industry, Circana, the renowned market research firm that meticulously tracks video game hardware and software sales, has released its official data on Black Friday 2025 console performance.
Following an annual tradition of high anticipation, this sales event is considered a critical benchmark for video game hardware manufacturers such as Nintendo, Sony, and the makers of the NEX Playground. The report, published in late November, underscores competitive momentum among major hardware platforms.
According to Circana's U.S.
retail analysis for Black Friday 2025, Sony’s PlayStation 5 dominated the sales charts, capturing a commanding 47% share of the market.
Nintendo’s next-generation system, the Nintendo Switch 2, followed in second place with an impressive 24% of sales.
Completing the top three was the NEX Playground device, which accounted for 14% of the market share during the busiest shopping weekend of the year. This performance cements the PlayStation 5 as a market leader for the holiday season, but also highlights strong, ongoing demand for Nintendo’s latest hardware.
Since its launch, the Nintendo Switch 2 has been met with robust sales and positive critical reception, propelling the company’s reputation for innovation and accessible gaming experiences.
The report's findings echo earlier UK sales data that similarly placed the PlayStation 5 ahead, while the Nintendo Switch 2 secured a solid runner-up position. A representative for Circana explained, in clear terms, that the PlayStation 5 captured nearly half the U.S.
market during Black Friday, while the Nintendo Switch 2 held a significant second-place position with nearly a quarter of all sales for the major hardware platforms.
The NEX Playground rounded out the top tier, demonstrating continued interest in alternative family-friendly gaming solutions. Nintendo’s ongoing success can be attributed to its strong library of exclusive titles, persistent brand loyalty, and its ability to innovate in the hybrid console space.
With a growing selection of first- and third-party releases available on the Nintendo eShop, the Nintendo Switch 2 remains a key contender through the holidays and beyond. As 2025’s holiday season ramps up, all eyes remain on how Nintendo, Sony, and new entrants like NEX Playground will capitalize on these sales figures.
The Black Friday results, as confirmed by Circana’s data, reinforce the competitive landscape and provide insight into evolving consumer preferences across the U.S.
gaming market.
Black Friday 2025 Console Sales: Circana Report In a significant update for the U.S.
gaming industry, Circana, the renowned market research firm that meticulously tracks video game hardware and software sales, has released its official data on Black Friday 2025 console performance.
Following an annual tradition of high anticipation, this sales event is considered a critical benchmark for video game hardware manufacturers such as Nintendo, Sony, and the makers of the NEX Playground. The report, published in late November, underscores competitive momentum among major hardware platforms.
According to Circana's U.S.
retail analysis for Black Friday 2025, Sony’s PlayStation 5 dominated the sales charts, capturing a commanding 47% share of the market.
Nintendo’s next-generation system, the Nintendo Switch 2, followed in second place with an impressive 24% of sales.
Completing the top three was the NEX Playground device, which accounted for 14% of the market share during the busiest shopping weekend of the year. This performance cements the PlayStation 5 as a market leader for the holiday season, but also highlights strong, ongoing demand for Nintendo’s latest hardware.
Since its launch, the Nintendo Switch 2 has been met with robust sales and positive critical reception, propelling the company’s reputation for innovation and accessible gaming experiences.
The report's findings echo earlier UK sales data that similarly placed the PlayStation 5 ahead, while the Nintendo Switch 2 secured a solid runner-up position. A representative for Circana explained, in clear terms, that the PlayStation 5 captured nearly half the U.S.
market during Black Friday, while the Nintendo Switch 2 held a significant second-place position with nearly a quarter of all sales for the major hardware platforms.
The NEX Playground rounded out the top tier, demonstrating continued interest in alternative family-friendly gaming solutions. Nintendo’s ongoing success can be attributed to its strong library of exclusive titles, persistent brand loyalty, and its ability to innovate in the hybrid console space.
With a growing selection of first- and third-party releases available on the Nintendo eShop, the Nintendo Switch 2 remains a key contender through the holidays and beyond. As 2025’s holiday season ramps up, all eyes remain on how Nintendo, Sony, and new entrants like NEX Playground will capitalize on these sales figures.
The Black Friday results, as confirmed by Circana’s data, reinforce the competitive landscape and provide insight into evolving consumer preferences across the U.S.
gaming market.
