Published on: July 21, 2025
Pokémon Presents 2025: DJ Pikachu Concert to Kick Off Nintendo Livestream Event
Pokémon fans worldwide are gearing up for a special treat this summer, as The Pokémon Company has unveiled plans for a unique DJ Pikachu concert ahead of the highly anticipated Pokémon Presents livestream.
Mark your calendars for July 22, 2025—this event is set to deliver memorable moments for dedicated trainers and Nintendo Switch fans alike.
Pokémon Presents is The Pokémon Company’s regular showcase, offering updates, game reveals, and special announcements related to the Pokémon franchise.
While speculation around a July Nintendo Direct continues, the company has confirmed its own independent programming.
The upcoming Pokémon Presents will air at 9 a.m.
Eastern Time (6 a.m.
Pacific Time) and promises approximately 24 minutes of official updates and surprises related to the expansive Pokémon universe.
However, anticipation is even higher this year thanks to the introduction of a live DJ Pikachu concert.
Beginning an hour before the main event—at 8 a.m.
ET/5 a.m.
PT—Pikachu will take center stage as a DJ.
The Pokémon Company has shared glimpses of the mascot in action at the DJ booth, sporting stylish glasses and surrounded by futuristic speakers adorned with lightning-bolt-themed styluses.
In an official statement, The Pokémon Company described the concert as an interactive experience, hinting that viewers engaging in the chat by sending messages such as “Pikachu” could trigger additional Pikachu appearances in the virtual audience.
This innovative fan interaction exemplifies The Pokémon Company’s ongoing commitment to engaging audiences across digital livestreams and social media platforms.
Promotional material and tweets from the official Pokémon Japan account encourage viewers to participate, noting that as fans comment "Pikachu," the on-screen audience will swell with even more beloved Pikachu, fostering a sense of community ahead of the main showcase.
While specific details of DJ Pikachu’s setlist remain under wraps, the playful tone and interactive features are designed to energize the global fanbase just before major Pokémon announcements drop via the Nintendo Switch eShop, Pokémon games, and other platforms.
The Pokémon Company remains a leader in innovative fan engagement, building on past successes with live and remote events.
Last year’s Pokémon Presents stream achieved record viewership numbers, and the Pokémon franchise continues to dominate the Nintendo Switch eShop charts across multiple regions.
Additional activities and releases rounding out this summer include new Pokémon-themed Razer accessories, a collaboration with McDonald’s Japan featuring special Pokémon cards in Happy Meals, and the upcoming Prismatic Evolutions Premium Figure Collection Box set to launch this September.
For fans eager to immerse themselves in the Pokémon universe, the July 22 Pokémon Presents and its interactive DJ Pikachu concert offer an unmissable celebration.
Tune in via official Pokémon and Nintendo channels for both the concert and the main presentation, and join trainers worldwide in making this digital event a true standout of the 2025 gaming calendar.
Pokémon Nintendo The Pokémon Company Pokémon Company Pikachu Pokémon Presents DJ Pikachu