Published on: August 16, 2025
Nintendo Amiibo Price Increase: What Fans Need to Know in 2024
Nintendo's amiibo line—a staple for both collectors and in-game enthusiasts—has recently undergone a significant price change.
Known for enticing gamers with exclusive in-game content and highly-detailed figures, amiibo have become a touchstone in the Nintendo Switch ecosystem since their debut in 2014.
However, the cost of new amiibo, particularly those themed after The Legend of Zelda: Tears of the Kingdom and Street Fighter, has seen a notable increase in 2024, prompting discussion within the Nintendo community.
New Amiibo Pricing and What’s Changed
As of this year, fans will find individual Zelda: Tears of the Kingdom amiibo priced at $30 each, while larger Street Fighter amiibo command $40 per figure.
This represents a stark contrast to amiibo's original $12.99 USD launch price.
Legacy figures and amiibo two-packs have also seen increases, as part of Nintendo’s broader pricing adjustments.
Full details are available via official Nintendo listings.
The price hike comes at a time when the physical quality of these figures, according to community consensus and product comparisons, has not significantly advanced since previous releases.
For context, while previous price increases often accompanied improvements in figure detail or functionality—such as the Super Smash Bros.
Ultimate lineup in 2018 or the 2023 Zelda and Ganondorf releases—this recent adjustment appears primarily tied to changing economic conditions.
A major factor, according to industry analysts and official statements, is the impact of tariffs on Chinese imports.
With manufacturing costs fluctuating due to international trade policy, Nintendo has been forced to adjust its amiibo pricing to maintain margins.
This has placed fans in a difficult position, given that the latest amiibo, like those for Tears of the Kingdom, primarily unlock aesthetic in-game bonuses (such as unique Paraglider skins) and randomized daily items—content that some players feel does not justify the new price point.
Revisiting Amiibo Cards: A Viable Alternative?
As physical figurines become more expensive, the prospect of amiibo card alternatives is gaining attention.
Previously, amiibo cards found success with the Animal Crossing and Mario Sports Superstars franchises.
The Animal Crossing series, in particular, achieved major popularity after the release of Animal Crossing: New Horizons, making amiibo cards some of Nintendo’s top-selling collectibles.
Cards appeal to many fans because they are more affordable, portable, and allow for easier collection compared to bulkier figures.
While Nintendo has yet to announce plans for new amiibo card sets for franchises like The Legend of Zelda or Street Fighter, the increasing efficiency and convenience of amiibo cards could serve as a transitional solution for fans as the company navigates the economic challenges of physical production and international tariffs.
Looking Ahead: Consumer Options and Collector Sentiment
For now, Nintendo continues to offer both legacy and new amiibo through the Nintendo eShop and retail partners worldwide.
Although higher prices may lead to lower unit sales for premium figures, interest in amiibo remains strong among the core audience.
Some players may gravitate toward card-based alternatives if Nintendo expands their availability, but for collectors and display enthusiasts, the physical appeal of amiibo figurines retains its allure.
Ultimately, the question remains: will fans adapt to the new pricing, or will Nintendo be compelled to shift its product strategy in response to changing market demand and global trade dynamics? As ever, the gaming community’s feedback will help shape the future of these beloved Nintendo collectibles.
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