Sonic Racing CrossWorlds: SEGA and Red Bull Launch 'Racing Around The World' Campaign

SEGA and Sonic Team Ignite Global 'Racing Around The World' Campaign for Sonic Racing CrossWorlds SEGA and Sonic Team have officially unveiled 'Racing Around The World', a far-reaching brand initiative honoring Sonic the Hedgehog's legacy of speed and unmistakable attitude.

The year-long campaign puts a spotlight on the upcoming release of Sonic Racing CrossWorlds, a title that promises to bring fans together and challenge players to embrace Sonic's thrill for fast-paced action. Sonic Racing CrossWorlds, developed for platforms including the Nintendo Switch, builds on the franchise's rich arcade racing heritage.

The campaign is designed to rally the community and inspire both veteran and new players to push their boundaries, aligning with the Sonic franchise's longstanding ethos of speed and achievement. A highlight of the campaign's launch is SEGA's partnership with Red Bull, which brings a dynamic crossover between gaming and professional motorsport.

The collaborative centerpiece is a high-octane stunt racing film featuring Brandon Semenuk, a three-time American Rally Association National Champion and the first competitor to achieve five Red Bull Rampage victories.

This film, described by the partners as their ultimate stunt racing venture, debuts as a new entry in Red Bull's celebrated stunt racing series.

The trailer teases exclusive Sonic Racing CrossWorlds Easter eggs, bridging digital excitement with real-world racing feats. Reflecting on the collaboration, Brandon Semenuk noted that his journey into racing began with Sonic the Hedgehog and other speed-focused video games, stating that the transition from 'pixels and a controller' to real-world racing has now come full circle by collaborating with SEGA.

"Working with SEGA on this project feels like returning to the roots—sharing the thrill of racing with a new generation, just as it inspired me at the start," he shared. Marcella Churchill, SEGA/ATLUS vice president of brand marketing, emphasized the importance of this fan-driven initiative.

Reframed for clarity, Churchill remarked that Racing Around The World embodies the Sonic spirit, uniting qualities such as impressive speed, fearless attitude, and the drive to help fans surpass their limits.

She added that the partnership with Red Bull has resulted in a spectacle that brings the Sonic universe into vivid, real-world action, further strengthening the global fan community. Looking forward, SEGA has promised a packed schedule of racing-inspired collaborations, special in-game events for Sonic Racing CrossWorlds, exclusive merchandise, and more.

Fans eager to follow all campaign developments can monitor the official Racing Around The World website for announcements and updates.

Sonic Racing CrossWorlds is set to arrive on the Nintendo Switch alongside other major platforms, following a successful legacy of Sonic racing titles on Nintendo hardware and robust engagement through the eShop and Nintendo Direct showcases.

This campaign marks one of the most ambitious marketing pushes in the series to date, reinforcing SEGA's commitment to delivering innovative experiences to fans around the globe.

Sonic Team SEGA Red Sonic Red Bull Sonic Racing CrossWorlds Brandon Semenuk Marcella Churchill Nintendo Switch