Sega Launches Sonic Racing: CrossWorlds Brand Campaign with Red Bull Partnership

Sega has officially launched its ambitious Sonic Racing Around the World brand campaign, laying the groundwork for the release of its highly anticipated title, Sonic Racing: CrossWorlds.

This campaign marks a year-long celebration centered on Sonic the Hedgehog's iconic attributes of speed and attitude, aiming to rally the global Sonic community and maximize fan engagement.

The initiative follows the success of last year's 'Fearless: Year of Shadow' campaign, further solidifying Sega's commitment to invigorating its beloved franchises with innovative promotional efforts. Sonic Racing: CrossWorlds, first announced at The Game Awards in 2024, is slated for release on multiple platforms, including the Nintendo Switch.

The game's reveal generated substantial buzz across the gaming industry, especially given Sega’s history of headline-making collaborations.

Building on this tradition, the new campaign features a significant partnership with energy beverage giant Red Bull, alongside celebrated rally and stunt driver Brandon Semenuk.

Together, Sega and Red Bull have produced a launch trailer packed with dynamic visuals—inclusive of several cleverly placed Easter eggs for attentive Sonic fans, offering a glimpse into content from Sonic Racing: CrossWorlds. Sega representatives described the campaign as an effort to 'unite the Sonic community and inspire their potential to exceed expectations.' Beyond the trailer, the collaboration is set to introduce a variety of racing-inspired brand partnerships, exclusive mobile game events, new merchandise lines, and additional multimedia experiences.

For fans eager to follow the campaign’s developments, an official webpage has been established, providing comprehensive updates and interactive content. The relationship between Sega and Red Bull is evident in the campaign’s creative assets.

Notably, Sonic’s official social media accounts have showcased a rally car emblazoned with Sonic imagery, closely followed by posts highlighting Red Bull’s logo.

Red Bull Gaming further acknowledged the collaboration, fueling excitement across social platforms—particularly among Sonic, racing, and rally enthusiasts. Sonic Racing: CrossWorlds is among the most anticipated racing titles of 2025, joining a competitive lineup alongside games like Mario Kart World, Fast Fusion, and Kirby Air Riders 2—all targeting an eager audience on the Nintendo Switch and other major gaming systems.

Although Sega has conducted closed network tests for the upcoming game, it has yet to announce a final release date.

Fans are encouraged to stay tuned as more announcements and campaign activations are expected over the coming months. With its robust marketing strategies and high-profile partnerships, Sega is poised to fuel excitement around Sonic Racing: CrossWorlds, further cementing the Sonic franchise’s legacy in the racing genre and across the gaming community.

Nintendo Switch Nintendo Sega Switch Red Sonic Racing: CrossWorlds Sonic Red Bull Sonic Racing CrossWorlds Brandon Semenuk The Game Awards