Sonic the Hedgehog and Persona Drive SEGA’s Strong Q3 Sales Performance

SEGA has reaffirmed its position as a powerhouse in the gaming industry, releasing a new financial report that details robust sales figures for the last quarter.

Spanning a portfolio of legendary franchises and innovative new titles, SEGA continues to resonate with a global audience, bolstering its competitive edge across various platforms, including the Nintendo Switch and digital storefronts like the eShop. According to SEGA’s latest financial disclosures for the quarter spanning July to September 2025, the Sonic the Hedgehog franchise once again surged ahead, selling an impressive 1.47 million units worldwide.

This sustained success is a testament to the enduring popularity of Sonic—an iconic character whose adventures have spanned decades and captivated fans across multiple generations and hardware platforms. Closely following Sonic is the Persona franchise, which achieved significant growth with 770,000 units sold during the same period.

Persona’s immersive storytelling and stylish gameplay have garnered it critical acclaim and a loyal fanbase, particularly with its expanded presence on platforms like Nintendo Switch and the eShop in recent years. Other notable performers in SEGA's lineup include the Like A Dragon series, combined with its spin-off, Judgment, which recorded 570,000 units in sales.

The Total War series also made a notable impact, contributing 860,000 units to SEGA’s quarterly total, highlighting the publisher’s diverse portfolio spanning RPGs, action-adventures, and strategy titles. A spokesperson for SEGA described the quarter as "an affirmation of the company’s ongoing commitment to delivering quality entertainment to players worldwide." The representative also emphasized that the impressive results across flagship franchises reflect both long-standing fan enthusiasm and successful new releases during the quarter. SEGA’s consistent sales growth, fueled by titles available on major platforms including the Nintendo Switch, underlines the developer’s adaptability and its commitment to meeting changing player expectations.

The company’s strategic release schedule and dedication to revitalizing beloved franchises have enabled SEGA to maintain a strong presence in both physical and digital markets. As the publisher looks forward to future releases, SEGA’s recent performance sets a firm foundation for continued innovation and engagement with its global community.

The company’s ability to balance nostalgia with fresh experiences ensures that iconic series like Sonic the Hedgehog and Persona will remain at the forefront of the gaming landscape well into the future.

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