Sega, the iconic video game publisher behind series like Sonic the Hedgehog and Yakuza, is marking a major milestone in its storied history.
On June 3rd, 2024, the company turns 65, a significant achievement for a brand that has played a pivotal role in shaping the gaming industry from the arcade era to the modern platforms including the Nintendo Switch and beyond.
To celebrate its 65th anniversary, Sega has announced a special collaboration with Japanese watchmaker Seiko, known for its craftsmanship and innovative designs.
This partnership brings forth limited edition anniversary watches, styled specifically for fans and collectors alike.
These exclusive timepieces come in both black and silver finishes, paying homage to Sega’s rich legacy and beloved characters. The watches feature distinct Sega branding, including numerals styled in the trademark Sega font and the company's logo prominently positioned at the 3 o’clock mark.
On the subdial at 6 o’clock, fans will spot an illustration of Sonic the Hedgehog, Sega’s globally recognized mascot.
Each model is inscribed with the 65th anniversary logo and the limited edition number on the case back, emphasizing their collectible status. According to Sega, the combination of classic color options and an optimal case size makes the timepieces versatile additions to any ensemble.
Whether at a formal business meeting or a casual social event, Sega states that these watches offer flexibility suited for “everything from professional settings to informal gatherings.” Adding to their exclusivity, every Seiko x Sega watch is presented in a commemorative box, with the inside lid engraved with Sega’s enduring mission statement, “EMPOWER THE GAMERS.” This attention to detail further cements the collaboration as a tribute to both Sega’s history and its dedicated fanbase. The limited edition watches are priced at 71,500 Yen, which is approximately $456.58 USD.
Pre-orders are now available, giving fans the opportunity to secure a piece of Sega history and celebrate the company’s legacy in style.
This partnership comes as Sega continues to enjoy strong brand recognition around the world, with a presence on key gaming platforms such as Nintendo Switch and titles that remain best-sellers on the eShop.
The Seiko collaboration underscores Sega’s ongoing commitment to innovation—not only in gaming but across popular culture collectibles.
For devoted fans and watch collectors, this 65th anniversary release represents a unique blend of design, history, and nostalgia.
On June 3rd, 2024, the company turns 65, a significant achievement for a brand that has played a pivotal role in shaping the gaming industry from the arcade era to the modern platforms including the Nintendo Switch and beyond.
To celebrate its 65th anniversary, Sega has announced a special collaboration with Japanese watchmaker Seiko, known for its craftsmanship and innovative designs.
This partnership brings forth limited edition anniversary watches, styled specifically for fans and collectors alike.
These exclusive timepieces come in both black and silver finishes, paying homage to Sega’s rich legacy and beloved characters. The watches feature distinct Sega branding, including numerals styled in the trademark Sega font and the company's logo prominently positioned at the 3 o’clock mark.
On the subdial at 6 o’clock, fans will spot an illustration of Sonic the Hedgehog, Sega’s globally recognized mascot.
Each model is inscribed with the 65th anniversary logo and the limited edition number on the case back, emphasizing their collectible status. According to Sega, the combination of classic color options and an optimal case size makes the timepieces versatile additions to any ensemble.
Whether at a formal business meeting or a casual social event, Sega states that these watches offer flexibility suited for “everything from professional settings to informal gatherings.” Adding to their exclusivity, every Seiko x Sega watch is presented in a commemorative box, with the inside lid engraved with Sega’s enduring mission statement, “EMPOWER THE GAMERS.” This attention to detail further cements the collaboration as a tribute to both Sega’s history and its dedicated fanbase. The limited edition watches are priced at 71,500 Yen, which is approximately $456.58 USD.
Pre-orders are now available, giving fans the opportunity to secure a piece of Sega history and celebrate the company’s legacy in style.
This partnership comes as Sega continues to enjoy strong brand recognition around the world, with a presence on key gaming platforms such as Nintendo Switch and titles that remain best-sellers on the eShop.
The Seiko collaboration underscores Sega’s ongoing commitment to innovation—not only in gaming but across popular culture collectibles.
For devoted fans and watch collectors, this 65th anniversary release represents a unique blend of design, history, and nostalgia.
