SEGA Launches 'Racing Around the World' to Celebrate Sonic the Hedgehog's Speed and Attitude

SEGA is accelerating the momentum for Sonic the Hedgehog by unveiling 'Racing Around the World,' a global initiative designed to spotlight the hallmark attributes of Sonic’s franchise—signature speed and unmistakable attitude.

This celebration arrives as the beloved blue mascot continues to capture hearts and headlines, supported by an impressive legacy of games spanning multiple generations of hardware, including the Nintendo Switch and SEGA’s own storied platforms. The 'Racing Around the World' initiative officially kicks off in tandem with the highly anticipated Sonic Racing: CrossWorlds, SEGA’s latest racing title set to launch soon.

While a precise release date for Sonic Racing: CrossWorlds has yet to be confirmed, excitement is running high among fans eager for the next chapter in Sonic’s high-speed adventures.

SEGA confirmed in its recent press statement that the campaign aims to honor the "defining characteristics of Sonic: his unyielding speed and bold attitude." To set the pace for this global celebration, SEGA has partnered with energy drink powerhouse Red Bull and acclaimed high-speed stunt driver Brandon Semenuk.

The result is a dynamic promotional video filled with adrenaline-pumping stunts and subtle nods to Sonic Racing: CrossWorlds, creating a buzz on digital platforms and drawing attention from both long-time Sonic fans and newcomers to the series. Looking ahead, SEGA revealed that enthusiasts can anticipate a robust lineup of racing-themed brand partnerships, exclusive mobile game events, fresh merchandise, and more surprises throughout the year.

A dedicated website has been launched to serve as the central hub for all Racing Around the World updates, ensuring fans can stay informed on every announcement related to Sonic’s globe-trotting festivities and the release of Sonic Racing: CrossWorlds. Since his debut in 1991, Sonic the Hedgehog has become one of the world’s most recognizable video game characters.

The franchise boasts over a billion units sold and downloaded across console, PC, and mobile platforms, marking SEGA’s enduring presence in the industry.

As Racing Around the World ignites a new wave of Sonic enthusiasm, SEGA reaffirms its commitment to expanding the Blue Blur’s universe on legendary platforms like the Nintendo Switch and beyond. While the official launch date for Sonic Racing: CrossWorlds is still listed as "coming soon," SEGA assures its community that updates will be shared as soon as new information becomes available.

Until then, fans are encouraged to join the celebration, engage with upcoming events, and embrace the high-octane spirit that has defined Sonic the Hedgehog for over three decades.

SEGA Sonic the Hedgehog Sonic Racing: CrossWorlds Sonic Red Bull Brandon Semenuk Nintendo Switch