Mario 40th Anniversary: Official Social Media Account Discovered Ahead of Nintendo Celebration

Nintendo fans are abuzz as the company's celebrated mascot, Mario, nears his 40th anniversary milestone.

The Super Mario franchise, first debuting with the iconic "Super Mario Bros." on the Famicom and NES in September 1985, stands as one of the most recognizable and highest-grossing series in video game history.

With the anniversary drawing closer, speculation has intensified about Nintendo's commemorative plans for its flagship plumber on Nintendo Switch and beyond. Recently, an observant Mario enthusiast on Reddit identified what appears to be an official Mario X account (formerly Twitter) registered in July 2020.

This timing closely mirrors Nintendo’s strategy for previous major anniversaries: notably, the company established a dedicated social media account for Super Mario’s 35th anniversary, also set up in mid-2020.

While unconfirmed by Nintendo, respected gaming outlet The Gamer has highlighted this finding, considering it a credible indicator of organized anniversary preparations underway at the Kyoto-based gaming giant. Past anniversary celebrations have set high expectations for Nintendo fans.

The Super Mario 35th anniversary, for instance, saw a series of high-profile releases, including "Super Mario 3D All-Stars" for the Nintendo Switch, limited edition merchandise, and several in-game events across multiple Nintendo titles.

The Nintendo Direct presentation dedicated to Mario's 35th birthday garnered worldwide attention, driving strong sales on the Nintendo eShop and cementing the enduring legacy of Mario within popular culture. In line with the franchise’s tradition of anniversary milestones, the recent discovery of the new Mario X account suggests that Nintendo is preparing for its September 2025 celebration with similar thoroughness and secrecy.

When asked about their find, the Reddit user explained, in effect, that the account’s registration date and official credentials match precedents set by Nintendo’s previous anniversary social media rollouts. To date, the Super Mario series has sold over 770 million units worldwide (as of 2023), further establishing Nintendo as an industry leader in both legacy and innovation.

While official statements regarding the specifics of the 40th anniversary remain forthcoming, the track record of the company points to possible major announcements via a dedicated Nintendo Direct, new digital and boxed releases for Nintendo Switch, and exclusive Mario-themed promotions on the eShop. Super Mario’s 40th anniversary will formally arrive in September 2025.

Fans and industry watchers are eagerly awaiting a reveal from Nintendo regarding festivities, releases, and collaborations planned for the occasion.

As in years past, the company is expected to honor one of gaming’s most beloved franchises with a global celebration, ensuring Mario’s legacy continues to captivate audiences well into the next decade.

For now, official details remain under wraps, but history suggests Nintendo’s plans will be worth the wait for the millions of Mario fans worldwide.

Nintendo Mario Super Mario X Twitter