Capcom has again captured the spotlight in the gaming world with an inventive marketing campaign for its upcoming survival horror title, Resident Evil Requiem.
In a move that blends parody and promotion, Capcom enlisted its iconic in-game antagonist, the Umbrella Corporation, to file a tongue-in-cheek lawsuit against Japanese food giant Nissin Foods, famous for its Cup Noodles brand.
This campaign, revealed through official posts on X (formerly Twitter), is part of the build-up to Resident Evil Requiem’s highly anticipated release on February 27, 2026, for Nintendo Switch 2, PlayStation 5, Xbox Series X/S, and Steam. The campaign’s story began with an announcement, framed as a press release from the fictional Umbrella Corporation, stating that legal action had been initiated against Nissin Foods over intellectual property infringement.
The supposed issue? The similarity between Capcom’s own parody product, Umbrella Noodles—a longtime in-game joke first seen in 2003’s Resident Evil Outbreak—and Nissin’s well-known Cup Noodles.
The Umbrella Noodles logo has playfully mirrored Cup Noodles' iconic design, establishing a fun connection for long-time fans, especially since the logo resurfaced in Resident Evil 3’s 2020 remake. To further the playful rivalry, Capcom released a promotional video featuring an Umbrella spokesperson outlining the fictional lawsuit.
Although the video was only available in Japanese, the visuals and overall presentation conveyed the satirical tone of the campaign.
Nissin Foods responded in kind, humorously suggesting that the Umbrella Corporation was guilty of imitating Cup Noodles rather than the other way around.
This exchange created a light-hearted online buzz, highlighting the strong relationship between Resident Evil’s developers and their community. Building on this wave of creative marketing, Capcom recently made headlines for another unique Resident Evil Requiem promotion.
Teaming up with Yume Group, the publisher offered a limited-edition fitness bundle inspired by a memorable scene where protagonist Grace is suspended upside-down.
The bundle, which included the game and exclusive hanging exercise equipment, was limited to just 50 units at a price of ¥19,800 (approximately $127.50 USD), selling out within a single day—a testament to the franchise’s passionate fanbase and Capcom’s innovative approach. Resident Evil Requiem marks the series' continued evolution across major gaming platforms.
Capcom’s creative team—including a director who recently cited Zelda as an influence—has consistently engaged its audience through inventive campaigns and community interaction.
As anticipation builds for the February 2026 release, fans can look forward to playing on Nintendo Switch 2, alongside other next-generation consoles and PC via Steam. With its blend of humor, nostalgia, and creative outreach, Capcom’s latest Resident Evil Requiem promotions exemplify a deep understanding of its global audience.
As the countdown to launch continues, both the game and its inventive marketing are sure to be closely watched by fans and industry insiders alike.
In a move that blends parody and promotion, Capcom enlisted its iconic in-game antagonist, the Umbrella Corporation, to file a tongue-in-cheek lawsuit against Japanese food giant Nissin Foods, famous for its Cup Noodles brand.
This campaign, revealed through official posts on X (formerly Twitter), is part of the build-up to Resident Evil Requiem’s highly anticipated release on February 27, 2026, for Nintendo Switch 2, PlayStation 5, Xbox Series X/S, and Steam. The campaign’s story began with an announcement, framed as a press release from the fictional Umbrella Corporation, stating that legal action had been initiated against Nissin Foods over intellectual property infringement.
The supposed issue? The similarity between Capcom’s own parody product, Umbrella Noodles—a longtime in-game joke first seen in 2003’s Resident Evil Outbreak—and Nissin’s well-known Cup Noodles.
The Umbrella Noodles logo has playfully mirrored Cup Noodles' iconic design, establishing a fun connection for long-time fans, especially since the logo resurfaced in Resident Evil 3’s 2020 remake. To further the playful rivalry, Capcom released a promotional video featuring an Umbrella spokesperson outlining the fictional lawsuit.
Although the video was only available in Japanese, the visuals and overall presentation conveyed the satirical tone of the campaign.
Nissin Foods responded in kind, humorously suggesting that the Umbrella Corporation was guilty of imitating Cup Noodles rather than the other way around.
This exchange created a light-hearted online buzz, highlighting the strong relationship between Resident Evil’s developers and their community. Building on this wave of creative marketing, Capcom recently made headlines for another unique Resident Evil Requiem promotion.
Teaming up with Yume Group, the publisher offered a limited-edition fitness bundle inspired by a memorable scene where protagonist Grace is suspended upside-down.
The bundle, which included the game and exclusive hanging exercise equipment, was limited to just 50 units at a price of ¥19,800 (approximately $127.50 USD), selling out within a single day—a testament to the franchise’s passionate fanbase and Capcom’s innovative approach. Resident Evil Requiem marks the series' continued evolution across major gaming platforms.
Capcom’s creative team—including a director who recently cited Zelda as an influence—has consistently engaged its audience through inventive campaigns and community interaction.
As anticipation builds for the February 2026 release, fans can look forward to playing on Nintendo Switch 2, alongside other next-generation consoles and PC via Steam. With its blend of humor, nostalgia, and creative outreach, Capcom’s latest Resident Evil Requiem promotions exemplify a deep understanding of its global audience.
As the countdown to launch continues, both the game and its inventive marketing are sure to be closely watched by fans and industry insiders alike.
