The promotion includes an exclusive popcorn bag styled after the organ transplant transport bag carried by the film’s protagonist, Bryan Hodukavich (portrayed by Austin Abrams), and a limited collectible ticket for IMAX screenings reserved for Regal Crown Club members.
The themed popcorn bag mirrors the prop central to the film’s opening premise.
Regal’s promotional materials explicitly note the prop’s on-screen heart element is not included with the giveaway, presenting the bag as a visual replica rather than a prop-equipped replica.
The film’s plot follows Bryan, a medical courier, as he transports the organ package to Raccoon City General Hospital; Umbrella scientist Carl, played by Paul Walter Hauser, warns Bryan about the package’s significance.
In journalistic terms, Carl tells Bryan that he has no real understanding of what he is carrying, underscoring the mystery surrounding the shipment.
Regal’s IMAX promotion runs from September 17–20, 2026, and Crown Club members who book during that window can receive an exclusive collectible ticket.
Tickets and booking details are available now on the Regal website.
Zach Cregger’s Resident Evil is co-written by Cregger and Shay Hatten and features a cast that includes Austin Abrams, Zach Cherry, Kali Reis, Paul Walter Hauser, and Jonno Wilson.
The film adapts material from Capcom’s long-running Resident Evil franchise, which has been a major influence on survival-horror gaming and is currently being marked across multiple media in its 30th anniversary year.
Recent promotional footage and TV spots for the movie have emphasized first-person camera moments and introduced several live-action creature sequences, further distinguishing Cregger’s adaptation from previous film entries.
For fans tracking release-day programming and merchandise tie-ins, Regal’s two-prong promotion is an early example of how movie chains are leveraging collector-focused items—like themed popcorn bags and limited IMAX tickets—to drive pre-opening bookings.
For bookings and official promotion terms, see Regal’s website and the film’s distributor announcements.