Pokémon fans and LEGO enthusiasts have plenty to celebrate this year, as February 27—recognized annually as Pokémon Day—marks the release of multiple anticipated products and updates.
Alongside the debut of Pokémon FireRed and LeafGreen on the Nintendo Switch eShop, LEGO and The Pokémon Company are launching their first collaborative sets, which are set to bring classic Kanto region characters into the brick-building universe. A key highlight of this rollout is the exclusive Mini Pokémon Center set, available only through LEGO Insiders, a free loyalty program offering points-based rewards for LEGO purchases and activities.
LEGO confirmed that this limited-edition collectible, clocking in at 233 pieces, will be launched on Pokémon Day in conjunction with the franchise’s celebratory events—including the annual Pokémon Presents livestream. The Mini Pokémon Center set is carefully designed for adult Pokémon fans, featuring iconic elements inspired by the video game series.
Builders will recognize details such as sliding doors activated by lever mechanisms, an in-game style healing station, a PC, and a cozy seating area, all in a compact format ideal as a desk or shelf display. However, this exclusive LEGO Pokémon merchandise is not available for direct purchase.
Eligible fans must redeem 2,500 points through the LEGO Insiders program to obtain a promo code, which can then be used during the checkout process on the official LEGO website.
Points are accumulated either by purchasing new LEGO sets—both online and in-store—or by scanning the QR codes found in the instruction booklets of sets you already own.
It’s important to note that older LEGO sets made prior to 2018, or those that lack a QR code, are not eligible for registration, and pre-owned sets yield a lower point return. To redeem your LEGO Insiders points, simply access your account on the LEGO website or the LEGO Insiders mobile app.
Navigate to the "My Collection" section, select "Register your sets," and scan the corresponding QR code.
Once your points have been credited, head to the “Rewards” tab under your Insiders account when the Mini Pokémon Center set reward goes live—availability begins on February 27 and will continue only while stocks permit. This release coincides with other key Pokémon Day announcements, including the arrival of Pokémon FireRed and LeafGreen on Nintendo Switch eShop, affirming Nintendo and The Pokémon Company’s ongoing strategy of commemorating one of gaming’s most enduring franchises through both digital and physical experiences. Fans are encouraged to act quickly: with demand expected to surge for these limited-run LEGO Pokémon sets, redeeming your Insiders points early may be the only way to guarantee your own Mini Pokémon Center collectible.
For additional information about LEGO Insiders rewards and to register your sets, visit the official LEGO website.
Alongside the debut of Pokémon FireRed and LeafGreen on the Nintendo Switch eShop, LEGO and The Pokémon Company are launching their first collaborative sets, which are set to bring classic Kanto region characters into the brick-building universe. A key highlight of this rollout is the exclusive Mini Pokémon Center set, available only through LEGO Insiders, a free loyalty program offering points-based rewards for LEGO purchases and activities.
LEGO confirmed that this limited-edition collectible, clocking in at 233 pieces, will be launched on Pokémon Day in conjunction with the franchise’s celebratory events—including the annual Pokémon Presents livestream. The Mini Pokémon Center set is carefully designed for adult Pokémon fans, featuring iconic elements inspired by the video game series.
Builders will recognize details such as sliding doors activated by lever mechanisms, an in-game style healing station, a PC, and a cozy seating area, all in a compact format ideal as a desk or shelf display. However, this exclusive LEGO Pokémon merchandise is not available for direct purchase.
Eligible fans must redeem 2,500 points through the LEGO Insiders program to obtain a promo code, which can then be used during the checkout process on the official LEGO website.
Points are accumulated either by purchasing new LEGO sets—both online and in-store—or by scanning the QR codes found in the instruction booklets of sets you already own.
It’s important to note that older LEGO sets made prior to 2018, or those that lack a QR code, are not eligible for registration, and pre-owned sets yield a lower point return. To redeem your LEGO Insiders points, simply access your account on the LEGO website or the LEGO Insiders mobile app.
Navigate to the "My Collection" section, select "Register your sets," and scan the corresponding QR code.
Once your points have been credited, head to the “Rewards” tab under your Insiders account when the Mini Pokémon Center set reward goes live—availability begins on February 27 and will continue only while stocks permit. This release coincides with other key Pokémon Day announcements, including the arrival of Pokémon FireRed and LeafGreen on Nintendo Switch eShop, affirming Nintendo and The Pokémon Company’s ongoing strategy of commemorating one of gaming’s most enduring franchises through both digital and physical experiences. Fans are encouraged to act quickly: with demand expected to surge for these limited-run LEGO Pokémon sets, redeeming your Insiders points early may be the only way to guarantee your own Mini Pokémon Center collectible.
For additional information about LEGO Insiders rewards and to register your sets, visit the official LEGO website.
