The official Pokémon social account on X (formerly Twitter) was briefly compromised this week, with unauthorized posts promoting a memecoin appearing on the feed ahead of the Pokémon World Championships.
The incident lasted around 30 minutes before The Pokémon Company regained control and removed the content.
A screenshot of the posts circulated online during the disruption.
The Pokémon Company, which manages the global Pokémon brand and licenses the franchise for Nintendo platforms such as the Nintendo Switch, issued an apology and confirmation of the breach via its X account.
In a statement, the company said its account was accessed without authorization and used to publish posts promoting cryptocurrency.
The Pokémon Company made clear those posts were not created or approved by the organization and confirmed they have since been removed.
The statement also expressed regret for any confusion and thanked fans for their patience during the incident.
The @Pokemon handle was inaccessible to legitimate administrators for an estimated half hour while the unauthorized content was live.
During that time, social-media users captured and shared images of the posts.
The Pokémon World Championships, an annual event organized by The Pokémon Company International that showcases competitive Pokémon Video Game Championships and Trading Card Game play, was cited in reports as occurring around the same timeframe, though The Pokémon Company did not link the event to the breach in its public statement.
Account compromises and unauthorized promotional posts are a known risk for high-profile gaming brands; major publishers and developers often implement multi-factor authentication and other security measures to protect official channels.
The Pokémon brand is a major franchise on Nintendo platforms, frequently featured in Nintendo Direct presentations and distributed through Nintendo channels, including the Nintendo eShop for digital releases.
At publication time, the @Pokemon account is back under official control and the unauthorized posts have been removed.
The Pokémon Company’s public message reiterated that the content was not approved by the brand and apologized to followers.
No further details about how the breach occurred have been released by the company.
The incident lasted around 30 minutes before The Pokémon Company regained control and removed the content.
A screenshot of the posts circulated online during the disruption.
The Pokémon Company, which manages the global Pokémon brand and licenses the franchise for Nintendo platforms such as the Nintendo Switch, issued an apology and confirmation of the breach via its X account.
In a statement, the company said its account was accessed without authorization and used to publish posts promoting cryptocurrency.
The Pokémon Company made clear those posts were not created or approved by the organization and confirmed they have since been removed.
The statement also expressed regret for any confusion and thanked fans for their patience during the incident.
The @Pokemon handle was inaccessible to legitimate administrators for an estimated half hour while the unauthorized content was live.
During that time, social-media users captured and shared images of the posts.
The Pokémon World Championships, an annual event organized by The Pokémon Company International that showcases competitive Pokémon Video Game Championships and Trading Card Game play, was cited in reports as occurring around the same timeframe, though The Pokémon Company did not link the event to the breach in its public statement.
Account compromises and unauthorized promotional posts are a known risk for high-profile gaming brands; major publishers and developers often implement multi-factor authentication and other security measures to protect official channels.
The Pokémon brand is a major franchise on Nintendo platforms, frequently featured in Nintendo Direct presentations and distributed through Nintendo channels, including the Nintendo eShop for digital releases.
At publication time, the @Pokemon account is back under official control and the unauthorized posts have been removed.
The Pokémon Company’s public message reiterated that the content was not approved by the brand and apologized to followers.
No further details about how the breach occurred have been released by the company.
