Pokemon Fluffy Hugging Plush Series Expands with Alolan Vulpix, Swinub, Munchlax, and Espurr in 2026

Pokemon fans will soon have a new reason to visit the Pokemon Center Japan or shop online: The Pokemon Company has officially revealed a charming new wave of 'Fluffy Hugging' plush toys, featuring beloved characters Alolan Vulpix, Swinub, Munchlax, and Espurr.

The launch is scheduled for January 17, 2026, with the cuddly collectibles making their debut at physical Pokemon Center stores across Japan. The announcement, shared through official Pokemon Company channels, highlights the commitment to expanding the Pokemon merchandise line and bringing fan-favorite creatures to life in plush form.

The 'Fluffy Hugging' series has gained popularity among collectors and younger fans alike, thanks to its premium materials and irresistibly soft design that encourage both display and play. In addition to availability at Pokemon Center Japan outlets, the company confirms that international fans will be able to secure the new Fluffy Hugging plushies via Amazon Japan, aligning with previous merchandise launches that have found global interest among Pokemon collectors.

This ongoing collaboration ensures accessibility for fans worldwide, regardless of location, and reaffirms The Pokemon Company's focus on customer inclusion across markets. A representative from The Pokemon Company described the plush expansion as part of their ongoing mission to deliver joy and comfort to fans of all ages.

The spokesperson emphasized that the Alolan Vulpix, Swinub, Munchlax, and Espurr plush toys were selected based on their enduring popularity among trainers, stating that, “We’re excited to offer even more beloved Pokemon for fans to collect and cherish.” The Pokemon Center retail chain has been a cornerstone of the brand since its inception, with physical and online stores providing a dedicated space for exclusive merchandise, seasonal goods, and community events.

Past Fluffy Hugging plush releases have sold out rapidly, underscoring the high demand and collectability of these premium items. Looking ahead to the January 2026 launch, fans are encouraged to keep an eye on official Pokemon Center Japan communications and Amazon Japan listings as the release date approaches.

For those looking to add Alolan Vulpix, Swinub, Munchlax, and Espurr to their Pokemon plush collection, planning ahead will be key as these limited-edition items are expected to attract significant interest. Stay tuned for further updates and images as they become available, and be sure to visit the Pokemon Center Japan or Amazon Japan to secure your Fluffy Hugging plush as soon as they launch.