Published on: October 21, 2019
In a significant collaboration that merges iconic pop culture with high-performance gaming hardware, Razer and The Pokémon Company have unveiled an exclusive line of Pikachu-themed PC accessories, now available for pre-order across mainland China.
This partnership marks a new chapter in officially licensed Pokémon merchandise, appealing not only to dedicated fans but also to PC gaming enthusiasts seeking distinctive gear for their setup.
The newly launched Pikachu x Razer collection features a limited edition keyboard, priced at 699 RMB, as well as a combined mouse and mouse pad set retailing for 399 RMB.
Each product sports vibrant yellow colorways and unmistakable Pikachu designs, blending playful aesthetics with Razer’s renowned quality and technology.
With precise input mechanisms and responsive performance, these accessories are tailored to meet both the functional demands and the stylistic preferences of today’s players.
Speaking on behalf of the collaboration, Razer representatives have emphasized the brand’s commitment to delivering unique hardware experiences that resonate with a diverse global audience.
Through this official partnership with The Pokémon Company, Razer aims to expand its appeal to the massive Pokémon fandom, which has demonstrated ongoing support for innovative and imaginative products across Nintendo hardware such as the Nintendo Switch and eShop offerings.
The Pokémon Company, best known for its widespread success with the Pokémon franchise and its substantial presence on Nintendo platforms, continues to broaden its reach into the hardware accessory market.
By leveraging partnerships with celebrated technology brands, The Pokémon Company ensures fans enjoy authentic, high-quality products featuring beloved characters like Pikachu.
For local fans and collectors, pre-orders for the Pikachu keyboard and mouse set have already begun on authorized platforms, underscoring the rapid demand for officially licensed Pokémon merchandise.
These accessories are expected to become highly sought-after items in China, reflecting the sustained popularity of Pokémon and the growing intersection between popular gaming IPs and PC hardware innovation.
The release of this Pikachu x Razer line not only demonstrates the enduring influence of The Pokémon Company in the global gaming industry but also illustrates Razer's commitment to creating premium, themed hardware experiences.
Both companies contribute to a trend of cross-industry collaborations that enhance the gaming lifestyle for enthusiasts worldwide.
For more details and to secure your order, visit official online retailers or Razer’s flagship stores in mainland China.
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