Nintendo Switch 2 Price May Adjust Based on Tariffs, Says President Furukawa

Published on: May 08, 2025

Nintendo Switch 2 Price May Adjust Based on Tariffs, Says President Furukawa Nintendo has set the price tag for its highly anticipated next-generation console, the Nintendo Switch 2, at $450.

However, this price is not set in stone.

The company may make adjustments in response to potential changes in import tariffs, particularly for the United States market.

This comes as Nintendo continues to build momentum following the fiscal success of the original Nintendo Switch, which has been a dominant force in the gaming hardware industry since its 2017 launch. In a recent briefing addressing Nintendo's latest financial results, company president Shuntaro Furukawa clarified Nintendo’s policy regarding hardware pricing and tariffs.

Furukawa emphasized that the company incorporates tariffs as an expense when establishing retail prices for different regions.

Should there be a notable shift in tariff policies, Nintendo will reevaluate the Switch 2 price accordingly. "Our standard policy involves treating tariffs as part of our expenditure when determining the selling price in any country or region," Furukawa stated during the financial briefing.

"If there is a significant change in the tariff assumptions, we will take into account various factors and consider making price adjustments." Furukawa also highlighted the potential impact that heightened tariffs and a higher retail cost could have on American consumers.

He acknowledged that increased prices may lead to decreased demand, as customers adjust their spending habits and prioritize essential goods over entertainment purchases.

This underscores the importance of pricing strategy for the Nintendo Switch 2 as it prepares for launch in a competitive and inflation-sensitive market. Despite these concerns, the company’s financial outlook remains strong.

According to Nintendo’s latest projections, the Switch 2 is expected to sell up to 15 million units in its first year on the market—an impressive goal, as it would surpass the runaway success of its predecessor.

The original Nintendo Switch reached over 125 million lifetime sales, establishing itself as one of the best-selling gaming consoles of all time. The Nintendo Switch 2 is highly anticipated for its rumored technological advancements, building upon the hybrid design that has become a hallmark of Nintendo’s hardware innovation.

While concrete details about the Switch 2’s features and release date are yet to be formally announced, the company’s guidance on pricing and tariffs signals a proactive approach to global market fluctuations. For now, fans and industry analysts alike are watching closely, as Nintendo navigates international economic variables and sets the stage for the next generation of gaming on the Nintendo Switch 2 platform.