Nintendo Reaffirms Its Commitment to Long-Term Consumer Relationships Across Generations

Nintendo, a legendary name in video game entertainment, has reiterated one of its core guiding principles: building and maintaining long-term relationships with consumers.

During the company’s latest financial results briefing, Nintendo president Shuntaro Furukawa elaborated on this philosophy, underscoring the company's ongoing efforts to create experiences that span generations and become treasured memories for players around the world. Since its establishment, Nintendo has focused on delivering high-quality entertainment across multiple platforms, including the Nintendo Switch and the Nintendo eShop.

Furukawa explained that the company's aim is to "maintain a connection with consumers throughout the various stages of their lives, ensuring that their experiences with Nintendo entertainment resonate deeply and become cherished moments." This approach reflects a strategy that goes beyond isolated game launches, instead striving to create lasting bonds that persist as gamers grow and share Nintendo with their families. "Nintendo’s vision has always been about more than just the immediate impact of a new game or console launch," Furukawa clarified.

"We view our relationship with consumers as a long-term commitment.

Our entertainment reaches people across all age groups, and our goal is to be present at different life stages." He further illustrated this by describing an 'ideal cycle'—where an individual’s first Nintendo game becomes a fond childhood memory, later leading them to sharing Nintendo adventures with their own children.

Eventually, this bond is passed on yet again, as grandparents create new memories with their grandchildren through Nintendo products, such as My Mario building blocks or Nintendo-themed storybooks. This multigenerational connection has become a hallmark of the Nintendo brand.

The company’s ability to resonate across age groups is evident in the enduring popularity of franchises like Mario, The Legend of Zelda, and Animal Crossing, which continue to grow their fanbases with each hardware cycle and new platform, including the successful Nintendo Switch, which has surpassed milestone sales figures worldwide.

Furukawa highlighted that "building relationships over decades is a core principle guiding all our endeavors at Nintendo." In addition to fostering lifelong relationships, Nintendo has also focused on expanding its intellectual property (IP) fanbase.

The strategy involves nurturing trust with consumers through the careful and thoughtful creation of games and products featuring iconic Nintendo characters.

By emphasizing quality and innovation, Nintendo has solidified its reputation across generations and maintained a loyal global audience. As Nintendo prepares for the future with new games, hardware updates, and potential announcements through future Nintendo Direct presentations, the commitment to lifelong consumer engagement stands unchanged.

The company’s enduring success is a testament to these guiding principles: meaningful connections, unmatched entertainment quality, and experiences that leave a lasting impact on players of all ages.

Nintendo Shuntaro Furukawa Nintendo Switch My Mario building blocks Nintendo IP