Nintendo President Shuntaro Furukawa has addressed growing curiosity regarding the pricing strategy for the highly anticipated Nintendo Switch 2, following the company’s recently published financial report covering the past nine months.
In a Q&A session with investors held after the financial update, Furukawa made it clear that Nintendo does not have any immediate plans to raise the price of the Switch 2, reassuring both the gaming community and prospective buyers. The topic of Switch 2 pricing surfaced when a shareholder inquired whether rising manufacturing costs—specifically, the escalating prices of memory components—would impact the retail price of the upcoming console.
Furukawa responded by clarifying that while Nintendo doesn't disclose detailed information about its hardware components, the recent increases in memory costs have had little effect on Nintendo's hardware profit margins during the third quarter, and he does not expect this to change in the fourth quarter either. On the subject of potential price revisions, Furukawa explained to investors that any changes to the Switch 2’s price would be considered on a comprehensive basis—balancing factors such as hardware profitability, platform adoption, unit sales momentum, and the broader market environment.
He emphasized that focusing on memory prices alone would be shortsighted, as decisions made now would have lasting consequences, particularly for the crucial second and third years of the console's lifecycle. "Pricing adjustments are made based on a wide range of factors, not only on the cost structure but also considering the growth of our platform and overall market trends," Furukawa told investors.
He further elaborated that Nintendo prefers to steer clear of situations in which hardware is sold at a loss, yet the company should not allow itself to be disproportionately influenced by what could prove to be short-term component price fluctuations.
This measured approach, he noted, enables Nintendo to maintain stable switch 2 pricing, targeting a broader audience and leveraging ongoing software sales to bolster overall company performance. The Nintendo Switch 2 has continued to draw significant attention from both fans and analysts, especially following the company’s impressive hardware and software milestones since the launch of the original Nintendo Switch in 2017.
With the Switch family already surpassing 125 million units sold globally, Nintendo’s approach to platform pricing and profitability continues to be a focal point for investors and industry observers. As the Switch 2’s release draws closer, Nintendo’s commitment to its user base and careful pricing strategy appears to aim at sustaining momentum in a highly competitive console market.
Industry followers can stay tuned for more updates from official Nintendo sources and upcoming Nintendo Direct presentations regarding launch specifics, upcoming titles, and further strategy insights.
In a Q&A session with investors held after the financial update, Furukawa made it clear that Nintendo does not have any immediate plans to raise the price of the Switch 2, reassuring both the gaming community and prospective buyers. The topic of Switch 2 pricing surfaced when a shareholder inquired whether rising manufacturing costs—specifically, the escalating prices of memory components—would impact the retail price of the upcoming console.
Furukawa responded by clarifying that while Nintendo doesn't disclose detailed information about its hardware components, the recent increases in memory costs have had little effect on Nintendo's hardware profit margins during the third quarter, and he does not expect this to change in the fourth quarter either. On the subject of potential price revisions, Furukawa explained to investors that any changes to the Switch 2’s price would be considered on a comprehensive basis—balancing factors such as hardware profitability, platform adoption, unit sales momentum, and the broader market environment.
He emphasized that focusing on memory prices alone would be shortsighted, as decisions made now would have lasting consequences, particularly for the crucial second and third years of the console's lifecycle. "Pricing adjustments are made based on a wide range of factors, not only on the cost structure but also considering the growth of our platform and overall market trends," Furukawa told investors.
He further elaborated that Nintendo prefers to steer clear of situations in which hardware is sold at a loss, yet the company should not allow itself to be disproportionately influenced by what could prove to be short-term component price fluctuations.
This measured approach, he noted, enables Nintendo to maintain stable switch 2 pricing, targeting a broader audience and leveraging ongoing software sales to bolster overall company performance. The Nintendo Switch 2 has continued to draw significant attention from both fans and analysts, especially following the company’s impressive hardware and software milestones since the launch of the original Nintendo Switch in 2017.
With the Switch family already surpassing 125 million units sold globally, Nintendo’s approach to platform pricing and profitability continues to be a focal point for investors and industry observers. As the Switch 2’s release draws closer, Nintendo’s commitment to its user base and careful pricing strategy appears to aim at sustaining momentum in a highly competitive console market.
Industry followers can stay tuned for more updates from official Nintendo sources and upcoming Nintendo Direct presentations regarding launch specifics, upcoming titles, and further strategy insights.
