Nintendo Switch 1 Price Increase Announced: Switch 2 and Nintendo Switch Online Remain Unchanged

Nintendo of America has formally announced that pricing for the Nintendo Switch family of systems—including the original Nintendo Switch, Switch Lite, and Switch OLED models—will increase starting August 3, 2025.

This adjustment, attributed to current market conditions, aligns with similar actions taken globally across the video game industry. The update from Nintendo specifies that the upcoming price hikes will affect the first-generation Switch consoles (often referred to as "Switch 1") as well as select accessories, including some amiibo figures and the Alarmo device.

Some accessories tied to the forthcoming Switch 2 hardware will also see pricing adjustments.

However, Nintendo has confirmed that prices for the Nintendo Switch 2 console, all Switch 2 games, and Nintendo Switch Online memberships will remain unchanged at this time. This U.S.

pricing news follows closely on the heels of Nintendo of Canada's recent announcement in June, which revealed that prices for the original Switch models would also be going up effective August 1.

Although Nintendo has yet to disclose the specific amount of the price increase, consumers can expect clarity as the August implementation date draws near. A spokesperson representing Nintendo explained that the decision to raise prices is a response to evolving market dynamics.

In recent months, the broader gaming industry has seen similar trends, with major competitors like Sony and Microsoft announcing price adjustments for their PlayStation 5 and Xbox hardware, respectively.

Factors such as fluctuating tariffs and ongoing global supply chain shifts continue to influence hardware pricing strategies worldwide. For customers considering purchasing a Nintendo Switch, this announcement signals that now may be the best time to buy before the new prices take effect.

The company has not indicated any immediate changes for its digital services or online offerings: Nintendo Switch Online, commonly known as NSO, will continue its current pricing structure.

The Switch 2 system also remains at its launch price, underscoring Nintendo’s intent to keep its newest generation hardware accessible as the platform expands. Nintendo has not provided specific details regarding potential future price changes, but the company’s communication reassures Switch 2 adopters and existing Nintendo Switch Online members that their subscriptions and next-gen console purchases will remain unaffected by this round of increases.

As the global market for video game consoles adapts to ongoing economic pressures, Nintendo’s measured approach reflects a broader industry shift toward balancing innovation, consumer value, and operational costs. Stay connected with Nintendo and your preferred retailers for the latest pricing updates and ensure that you make informed purchasing decisions ahead of these changes effective in August 2025.

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