Published on: March 20, 2025
Nintendo’s enduring legacy with Major League Baseball’s Seattle Mariners is entering a new chapter for the 2025 MLB season.
In an eye-catching move that blends the worlds of gaming and sports, the Mariners have revealed new jerseys adorned with both the classic Nintendo logo and, notably, the upcoming Nintendo Switch 2 logo.
This marks a significant step in Nintendo’s marketing strategy as anticipation heats up for the Switch 2’s highly awaited release later in the year.
The relationship between Nintendo and the Seattle Mariners stretches back over three decades.
In 1992, when Nintendo of America acquired a controlling interest in the Mariners, the company's then-president Hiroshi Yamauchi became the majority owner, holding close to 50% of the team’s shares.
Although Nintendo’s ownership stake decreased in 2016 after selling the majority of its shares, the company continues to maintain a 10% minority share—demonstrating ongoing ties between the gaming titan and the MLB franchise.
For the 2025 MLB Opening Day on March 27, when the Seattle Mariners face off against the Oakland Athletics at T-Mobile Park, fans will see players donning home jerseys with the iconic Nintendo logo, while away jerseys uniquely feature the new Switch 2 logo.
This strategic use of branding gives the forthcoming Nintendo Switch 2 console added visibility and underscores Nintendo’s knack for innovative, cross-industry promotion.
A Nintendo spokesperson reflected on the significance of the new jerseys, stating that showing support for the Mariners while celebrating Nintendo's next-generation hardware is a natural fit for both organizations.
The statement highlighted mutual appreciation between the company and the team, and excitement for fans to see this collaboration on display during the new season.
With Nintendo’s global influence expanding through acclaimed theme parks and blockbuster films, the brand’s visibility in American baseball adds a new level of public engagement—especially as the gaming community eagerly awaits the release of the Switch 2.
By leveraging its historic partnership with the Mariners, Nintendo is setting the stage for one of the most-discussed hardware launches of the year.
Collectible appeal is expected to be high, with fans expressing interest in owning the limited-edition Mariners jerseys featuring both the Nintendo and Switch 2 branding.
For those attending Opening Day or following along at home, the debut of these uniforms is set to be another highlight in a year full of milestones for both the Seattle Mariners and Nintendo.
Stay tuned to official channels and the Nintendo eShop for the latest updates on Nintendo Switch 2 pre-orders and release information as the company builds momentum toward its next flagship console launch.
Nintendo Switch 2 Nintendo Switch Nintendo Switch 2 Switch Seattle Mariners