Nintendo Switch 2 Surges as Fastest-Selling Console, Reaching 4.4 Million Units in U.S.
Sales As the latest Circana U.S.
sales report for December 2025 rolls in, Nintendo Switch 2 continues to redefine the hardware landscape.
Despite industry talk of holiday sales slowdowns, the new report signals a strong and optimistic trajectory for Nintendo’s next-generation console. In December 2025, Nintendo Switch 2 dominated the U.S.
hardware market, securing the top spot in both unit sales and total revenue.
This marks not just a singular month of success, but cements the platform as the year’s leader in overall hardware sales—a key milestone for Nintendo during a period of widespread market contraction among other platforms. With this performance, the Nintendo Switch 2 has brought total U.S.
hardware sales up to 4.4 million units since its launch.
According to Circana’s data, this achievement represents nearly double the installed base of the original Nintendo Switch when comparing the same period post-launch.
Such rapid adoption highlights the enticing draw of Nintendo’s newest console and the enduring appeal of its exclusive library, available both at retail and through the Nintendo eShop. Nintendo Switch 2 is not just surpassing its predecessor; it is also outpacing competitors.
The system is currently tracking 35 percent ahead of the PlayStation 4’s sales pace through its first seven months on the market, making Nintendo Switch 2 the fastest-selling video game hardware platform in Circana’s recorded history.
This acceleration underscores Nintendo’s solidified position in the gaming landscape and the community’s continuing enthusiasm for its hybrid hardware platform. Accessory sales reveal similar momentum.
The Nintendo Switch 2 Pro Controller was named the best-selling accessory of 2025, with an attach rate of 24 percent among Nintendo Switch 2 owners.
This strong adoption rate highlights consumers’ appetite for enhanced gameplay experiences and solidifies the Pro Controller as a must-have for the Switch community. Circana’s latest industry snapshot also featured the top 20 best-selling games of the month, further reflecting the ecosystem’s current vitality.
However, the story of 2025 is squarely about Nintendo Switch 2's historic hardware achievement—a testament to Nintendo’s innovation and enduring brand power in an evolving market. As Nintendo Switch 2 continues its upward trajectory, all eyes remain on how the platform will perform in the months ahead, paving the way for the next era of Nintendo gaming.
Sales As the latest Circana U.S.
sales report for December 2025 rolls in, Nintendo Switch 2 continues to redefine the hardware landscape.
Despite industry talk of holiday sales slowdowns, the new report signals a strong and optimistic trajectory for Nintendo’s next-generation console. In December 2025, Nintendo Switch 2 dominated the U.S.
hardware market, securing the top spot in both unit sales and total revenue.
This marks not just a singular month of success, but cements the platform as the year’s leader in overall hardware sales—a key milestone for Nintendo during a period of widespread market contraction among other platforms. With this performance, the Nintendo Switch 2 has brought total U.S.
hardware sales up to 4.4 million units since its launch.
According to Circana’s data, this achievement represents nearly double the installed base of the original Nintendo Switch when comparing the same period post-launch.
Such rapid adoption highlights the enticing draw of Nintendo’s newest console and the enduring appeal of its exclusive library, available both at retail and through the Nintendo eShop. Nintendo Switch 2 is not just surpassing its predecessor; it is also outpacing competitors.
The system is currently tracking 35 percent ahead of the PlayStation 4’s sales pace through its first seven months on the market, making Nintendo Switch 2 the fastest-selling video game hardware platform in Circana’s recorded history.
This acceleration underscores Nintendo’s solidified position in the gaming landscape and the community’s continuing enthusiasm for its hybrid hardware platform. Accessory sales reveal similar momentum.
The Nintendo Switch 2 Pro Controller was named the best-selling accessory of 2025, with an attach rate of 24 percent among Nintendo Switch 2 owners.
This strong adoption rate highlights consumers’ appetite for enhanced gameplay experiences and solidifies the Pro Controller as a must-have for the Switch community. Circana’s latest industry snapshot also featured the top 20 best-selling games of the month, further reflecting the ecosystem’s current vitality.
However, the story of 2025 is squarely about Nintendo Switch 2's historic hardware achievement—a testament to Nintendo’s innovation and enduring brand power in an evolving market. As Nintendo Switch 2 continues its upward trajectory, all eyes remain on how the platform will perform in the months ahead, paving the way for the next era of Nintendo gaming.
