Nintendo Switch 2 Tops U.S. Sales Charts: Surpasses Two Million Units Sold, Outperforming Previous Model

Nintendo Switch 2 Shatters U.S.

Hardware Sales Records, Surpassing Two Million Units Sold In a significant achievement for Nintendo, the latest Circana sales report reveals that the Nintendo Switch 2 has secured its dominance in the U.S.

hardware market, exceeding two million units sold since launch.

According to Circana's July assessment, the Switch 2 is not only leading in current market performance but has outpaced the sales trajectory set by the original Nintendo Switch—achieving a 75 percent faster sales pace than its predecessor during a comparable timeframe. This surge in Nintendo Switch 2 sales has played a pivotal role in the overall growth of U.S.

gaming hardware revenue.

Industry data shows a 21 percent annual increase for July, with total hardware spending reaching $384 million.

This marks the highest U.S.

gaming hardware sales figure for the month of July since 2008, when revenues peaked at $441 million. While the market overall posted gains, the Nintendo Switch 2 has been the standout driver of hardware growth.

In contrast, all other major console models saw year-over-year declines.

The original Nintendo Switch experienced a 52 percent drop in sales, while Sony’s PlayStation 5 declined 47 percent, and Microsoft’s Xbox Series line recorded a significant 69 percent reduction in units sold. Circana’s report confirms that the Nintendo Switch 2 was the best-selling video game hardware platform in the U.S.

for both July and the overall year to date, leading in terms of both units sold and dollar sales.

This achievement highlights Nintendo’s ability to sustain momentum in a competitive market, leveraging strong brand loyalty, a robust library of exclusive titles available via the Nintendo eShop, and steady platform support showcased in recent Nintendo Direct presentations. The U.S.

sales success of the Nintendo Switch 2 not only underscores its appeal among gamers but also reinforces Nintendo's track record of hardware innovation and consumer engagement.

As the company continues to build on this momentum, the gaming industry and its fans will be watching closely for further milestones and upcoming releases.

For those interested in software trends, Circana has also published the top 20 best-selling games in the U.S.

for July, along with a dedicated top 10 list focused exclusively on Nintendo platforms—a testament to the ongoing strength of Nintendo’s ecosystem.

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