Published on: May 24, 2025
Nintendo Switch 2 Pre-Order Lotteries in Japan Highlight Unprecedented Launch Allocations
The Nintendo Switch 2 is poised for an extraordinary debut in Japan, according to consolidated survey data from the initial rounds of pre-order lotteries held by both the My Nintendo Store and major Japanese retailers.
The figures not only shed light on the competitive landscape for securing the upcoming hardware but also suggest the country is preparing for one of the largest console launches in its history.
Background and Pre-Order Landscape
Nintendo, one of the world’s most influential video game hardware manufacturers, opened pre-order lotteries for its much-anticipated Nintendo Switch 2 via the My Nintendo Store.
In addition, major retailers, including Amazon Japan and Yodobashi Camera, have also conducted their own pre-order lotteries to meet skyrocketing demand.
Survey Results Detail Allocation and Odds
Recent data from the second My Nintendo Store Switch 2 pre-order lottery reveal the challenging odds facing consumers:
- Only 6.6% of applicants for the Japanese-language Mario Kart World set were selected to purchase the bundle.
- The Japanese-language standalone system saw a success rate of just 3.3%.
- However, the Multi-Language System offered a notably higher success rate at 62.3%.
Compared to the first lottery, overall chances of securing a device were lower this round, except for the Multi-Language System, which saw improved availability.
Analysis of the second lottery results indicated that 281,426 units were allocated for My Nintendo Store customers, representing roughly 54% of the 517,987 systems available in the first lottery cycle.
In total, both My Nintendo Store lotteries have collectively allocated an estimated 799,413 units.
Combined Day One Shipments Set New Standard
Looking beyond the My Nintendo Store, pre-order allocations from leading Japanese retailers such as Amazon Japan and Yodobashi Camera are estimated at 428,257 sets.
Combining these retailer figures with the My Nintendo Store’s allocations, the total expected day one shipment in Japan climbs to approximately 1,227,670 units.
This volume would mark one of the most significant hardware launches ever seen in the Japanese gaming market.
Scheduled for June 5, 2025, all pre-orders from the first two lottery rounds and current retail lotteries are set for delivery on launch day.
While these survey-based estimates may not perfectly reflect the final shipment total, they offer a strong indication of Nintendo’s ambitious launch strategy for the Switch 2.
Conclusion
The Japanese market’s eager reception of the Nintendo Switch 2 suggests Nintendo's hardware will once again capture the spotlight, driven by robust first-day distribution and enthusiastic consumer demand.
Industry analysts and fans alike will be watching closely as launch day approaches, eager to see if these allocation numbers translate to another blockbuster debut for Nintendo.
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