Nintendo Switch 2 and Mario Kart World Ads Debut on Netflix Ahead of Official Release

Nintendo of America has begun rolling out prominent advertising campaigns for its next-generation console, the Nintendo Switch 2, alongside the highly anticipated title Mario Kart World.

These advertisements have recently surfaced on Netflix, indicating the company's efforts to build momentum prior to the console’s official launch. The Nintendo Switch 2, set to follow up on the massive global success of the original Nintendo Switch, is gearing up for a highly anticipated release.

Following in the footsteps of Japan, where similar ads began airing on April 18, 2025, North American audiences are now being introduced to dynamic video promotions for both the new console and Mario Kart World directly through the popular streaming platform Netflix. Notably, users have reported that some advertisements are displaying the message "Out Now!" for the Nintendo Switch 2, despite the console not yet being available for purchase as of this writing.

This detail has drawn attention from Nintendo fans, as the official release date for the Nintendo Switch 2 is scheduled for June 5, 2025.

The early messaging appears to be an inadvertent error rather than an official indication of the console’s availability.

In response to user inquiries, Nintendo representatives have yet to issue a formal statement clarifying the premature advertisement copy. Mario Kart World, one of Nintendo's flagship racing titles, is expected to accompany the hardware launch, expanding on the enduring popularity of the Mario Kart franchise.

The strategic placement of ads on Netflix underscores Nintendo’s initiative to reach broader entertainment audiences beyond traditional gaming platforms.

This marks a continued trend in the gaming industry, with major publishers leveraging streaming services to boost visibility ahead of significant product launches. Since its original March 2017 release, the Nintendo Switch platform has sold over 125 million units worldwide, establishing itself as one of the most successful consoles in Nintendo’s history.

The announcement and marketing activity surrounding the Nintendo Switch 2 underscores Nintendo’s intent to build on this considerable momentum. Nintendo's focus on energetic, highly visible marketing pushes in both Japan and North America signals a robust strategy leading into one of the most significant hardware releases anticipated this year.

With Mario Kart World poised to further invigorate its launch lineup, Nintendo is positioned for another milestone moment as the June release approaches.

Fans and industry observers alike can expect further updates and announcements, likely to be detailed in upcoming Nintendo Direct presentations or official channels closer to the release date.

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