Nintendo has expanded access to its My Mario merchandise line by listing the collection on the official Nintendo Store, making toys, plushes and companion digital content easier for shoppers to buy online.
First revealed last year, the My Mario lineup was developed to introduce toddlers to the Mario franchise with age-appropriate toys, clothing and media.
Previously many My Mario items were sold exclusively through Nintendo's physical retail locations.
Nintendo has now added a wide selection of the collection to its online storefront, giving customers broader access ahead of the holiday shopping season.
The online drop includes several of the line's standout items: wooden blocks that double as amiibo-compatible figures, fleece overalls printed with familiar Mario characters, and bath toys modeled on the franchise's iconic warp pipes.
The collection extends beyond physical merchandise.
Nintendo published a series of stop-motion shorts on YouTube tied to the My Mario brand, and the Hello Mario Switch app — part of the offering — provides a small interactive experience on Nintendo Switch where users can prod and interact with a stylized Mario face, a playful callback some have likened to the Super Mario 64 start screen.
Rewriting notable statements for clarity: Nintendo has positioned the My Mario collection as an early-years entry point to the Mushroom Kingdom, combining tangible products and lightweight digital experiences so parents can share the franchise with very young children.
The company made the collection easier to buy online by listing items on the Nintendo Store that had previously been limited to retail locations.
For collectors and parents, the online availability means the full range can be browsed and purchased from home, and Nintendo’s listings include product pages for each item.
The move also streamlines access to seasonal buying, as the addition to the Nintendo Store comes in time for increased holiday demand.
All items and digital tie-ins are available through Nintendo channels: the official Nintendo Store, the Nintendo Switch platform for the Hello Mario app, and YouTube for the stop-motion shorts.
As always, customers should consult Nintendo’s store pages for current inventory and shipping details.
First revealed last year, the My Mario lineup was developed to introduce toddlers to the Mario franchise with age-appropriate toys, clothing and media.
Previously many My Mario items were sold exclusively through Nintendo's physical retail locations.
Nintendo has now added a wide selection of the collection to its online storefront, giving customers broader access ahead of the holiday shopping season.
The online drop includes several of the line's standout items: wooden blocks that double as amiibo-compatible figures, fleece overalls printed with familiar Mario characters, and bath toys modeled on the franchise's iconic warp pipes.
The collection extends beyond physical merchandise.
Nintendo published a series of stop-motion shorts on YouTube tied to the My Mario brand, and the Hello Mario Switch app — part of the offering — provides a small interactive experience on Nintendo Switch where users can prod and interact with a stylized Mario face, a playful callback some have likened to the Super Mario 64 start screen.
Rewriting notable statements for clarity: Nintendo has positioned the My Mario collection as an early-years entry point to the Mushroom Kingdom, combining tangible products and lightweight digital experiences so parents can share the franchise with very young children.
The company made the collection easier to buy online by listing items on the Nintendo Store that had previously been limited to retail locations.
For collectors and parents, the online availability means the full range can be browsed and purchased from home, and Nintendo’s listings include product pages for each item.
The move also streamlines access to seasonal buying, as the addition to the Nintendo Store comes in time for increased holiday demand.
All items and digital tie-ins are available through Nintendo channels: the official Nintendo Store, the Nintendo Switch platform for the Hello Mario app, and YouTube for the stop-motion shorts.
As always, customers should consult Nintendo’s store pages for current inventory and shipping details.
