Princess Peach: Showtime! Launch Celebrated with Exclusive Crown Hair Clip Release in Japan

Nintendo has continued its tradition of commemorating major game releases by launching an exclusive merchandise item for Princess Peach: Showtime! On April 18, 2024, Nintendo released a unique Princess Peach crown-shaped hair clip available only in Japan, marking the arrival of the eagerly awaited Nintendo Switch title featuring the iconic princess.

The new accessory, modeled precisely after Princess Peach's signature crown, can now be obtained by fans at three flagship locations: Nintendo Tokyo, Nintendo Osaka, and Nintendo Kyoto.

Alternatively, fans in Japan may purchase it through Nintendo’s official Japanese online store.

This high-quality hair clip is the latest addition to an expanding collection of Princess Peach-themed merchandise, which includes hair ties, carry pouches, and cloths—all exclusive to the Japanese market. Since its initial reveal, Princess Peach: Showtime! has garnered widespread attention for placing Princess Peach in the spotlight with her own action-adventure game on the Nintendo Switch.

Developed and published by Nintendo, the game invites players to explore vibrant stages, solve puzzles, and showcase Peach’s charisma in a variety of themed performances.

The title launched worldwide in March 2024, quickly becoming a favorite among Mario series enthusiasts and selling solid numbers through the Nintendo eShop and retail outlets. A statement from Nintendo highlights the company’s goal to 'celebrate the spirit of Princess Peach and her devoted fanbase' by offering exclusive, character-inspired merchandise at their Japanese retail locations.

This approach aligns with Nintendo’s broader strategy of engaging its community through unique physical collectibles, further expanding the cultural footprint of their popular intellectual properties. At present, the Princess Peach crown hair clip remains a Japan-only item, with no announcements regarding international availability.

Nintendo has stated that updates on a possible global release would be communicated through their official channels.

For now, collectors and fans outside Japan may need to rely on import options if they wish to add this limited-edition accessory to their Nintendo or Princess Peach collections. Princess Peach: Showtime! continues to stand out as a showcase of Nintendo’s creativity, and the exclusive merchandise serves as a fitting tribute to the release.

For more information or updates on potential worldwide availability, fans are encouraged to monitor official Nintendo announcements and store pages.

Peach Nintendo Japan Kyoto Tokyo Osaka Princess Peach Princess Peach: Showtime Nintendo Tokyo