Nintendo Announces Opening of Fourth Official Store, Nintendo FUKUOKA, in 2025

Nintendo has officially announced plans to open its fourth directly-operated retail store in Japan, Nintendo FUKUOKA, with an anticipated launch in late 2025.

Set to become a high-profile addition to Nintendo’s growing retail network, the new establishment will be located within Amusement Plaza Hakata, a prominent shopping and entertainment venue in Fukuoka, managed by JR Hakata City. This strategic expansion marks a significant milestone for Nintendo, as Nintendo FUKUOKA will be the brand’s first directly-managed retail location in southern Japan.

It will follow the successful launches of Nintendo TOKYO (opened November 2019), Nintendo OSAKA (opened November 2022), and Nintendo KYOTO (opened October 2023).

The move underlines Nintendo’s commitment to bringing its dedicated retail experiences to fans across Japan, with each store serving as a hub for official merchandise, exclusive events, and the latest Nintendo Switch games. According to Nintendo’s official statement, Nintendo FUKUOKA will feature an extensive lineup of products that mirror the offerings found at existing flagship stores, including exclusive merchandise specific to each location.

Visitors can expect to find items unique to the Fukuoka store, as well as popular merchandise from Nintendo TOKYO, OSAKA, and KYOTO, alongside a comprehensive selection of Nintendo Switch titles.

The store is also set to offer an immersive space for fans to engage with Nintendo’s beloved characters and franchises, enhancing brand loyalty and community engagement in the region. Nintendo’s investment in physical retail reflects the enduring popularity of both its gaming hardware—including the best-selling Nintendo Switch, which has sold over 125 million units worldwide as of early 2024—and its extensive franchise catalog.

The retail outlets not only provide fans with direct access to limited-edition products and official accessories but also serve as key venues for the promotion of Nintendo’s digital ecosystem, including eShop offerings and Nintendo Direct event tie-ins. The planned opening of Nintendo FUKUOKA at Amusement Plaza Hakata underscores the company’s ongoing effort to diversify its retail footprint in Japan’s major metropolitan areas.

By situating its newest store in Fukuoka, Nintendo aims to reach a broader regional audience, catering to fans and tourists in southern Japan.

While the company has not yet disclosed detailed floor plans or specific merchandise collaborations, further updates are expected as the 2025 launch approaches. With Nintendo FUKUOKA joining the roster of official stores, Nintendo continues to set the standard for branded retail experiences in the video game industry, delivering world-class service and exclusive opportunities for fans to connect with their favorite games and characters.

Fans eager to experience the new store can look forward to further announcements on opening dates, store events, and promotions as the grand opening draws nearer.

Nintendo Japan Nintendo FUKUOKA Nintendo TOKYO Nintendo OSAKA Nintendo KYOTO JR Hakata City Amusement Plaza Hakata Nintendo Switch