Nintendo Direct September 2025: Date, Time, and What to Expect on Nintendo Switch and Switch 2

Nintendo has officially announced that a new Nintendo Direct presentation will air this week, scheduled for Friday, September 12, 2025.

This highly anticipated digital showcase continues Nintendo’s tradition of delivering major gaming news, updates, and first looks at upcoming titles and hardware features for its leading platforms, including the Nintendo Switch and the recently announced Nintendo Switch 2. Nintendo Direct presentations have long been a mainstay for fans and industry watchers eager to catch the latest developments from one of gaming’s most beloved companies.

This week’s broadcast is expected to provide in-depth information about upcoming software releases, highlight key Nintendo eShop additions, and potentially shed light on exclusive content destined for the Nintendo Switch and Nintendo Switch 2 ecosystems. The September 2025 Nintendo Direct will be available for streaming on Nintendo’s regional YouTube channels, catering to viewers worldwide.

The official times for the broadcast are 6:00 AM Pacific Time, 9:00 AM Eastern Time, 2:00 PM British Summer Time, and 3:00 PM Central European Summer Time.

By utilizing regional channels, Nintendo ensures fans across North America, Europe, and other regions can tune in simultaneously for all major announcements and reveals. Speaking on behalf of the company, a Nintendo spokesperson emphasized the significance of these presentations: "Nintendo continues to prioritize direct communication with its community, using broadcasts like Nintendo Direct to connect with dedicated fans and the broader gaming industry." Since the original introduction of Nintendo Direct in 2011, these events have routinely set the stage for important product launches and milestone announcements.

Notably, the Nintendo Switch has achieved over 140 million units sold worldwide since its market debut in 2017, according to Nintendo’s financial reports.

The forthcoming Nintendo Switch 2 is already generating strong buzz, and this Direct could offer pivotal information regarding its release schedule, launch games, or new platform features. Each Nintendo Direct is closely followed by the gaming community, media, and analysts for any insights into Nintendo’s strategic direction and upcoming software pipeline.

Fans and industry experts should mark their calendars for September 12 and subscribe to their local Nintendo regional YouTube channel to catch every update live.

As always, Nintendo Direct remains the definitive source for verified news on first- and third-party releases and hardware developments for Nintendo Switch and Nintendo Switch 2. Stay tuned for additional updates and a full recap following the presentation, as Nintendo continues to shape the future of interactive entertainment through Nintendo Direct and its acclaimed platforms.

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