Nintendo Expands 'My Mario' Campaign with Free Yoshi-Themed App for Switch and Mobile

Nintendo continues to innovate with its expansive 'My Mario' campaign, following the successful launch of the 'Hello, Mario!' app in August.

The campaign, which is designed to engage parents and children alike, encompasses a broad selection of Mario-themed products and digital experiences for the Nintendo Switch and mobile devices.

As part of this initiative, Nintendo has announced the upcoming release of a free Yoshi-themed app, further enhancing its commitment to providing family-friendly interactive content. Building on the engaging features of 'Hello, Mario!', the new app allows children to interact with Yoshi, one of Nintendo's most beloved characters.

Scheduled for a simultaneous release on November 18, 2025, the Yoshi app will be available at no cost on the Japanese Nintendo Switch eShop, as well as the App Store and Google Play.

This expansion underscores Nintendo’s strategy to foster creative, playful learning environments accessible across major digital platforms. In the official announcement, Nintendo highlighted the app's key interactive elements: “Children can stretch out Yoshi's tongue to collect items or watch as various colored Yoshis emerge from eggs.

The app encourages engaging, playful interactions with Yoshi, bringing a range of expressive animations and surprises.” Additionally, the app features a built-in break system—when Yoshi falls asleep after a period of play, the app indicates a natural pause, supporting responsible screen time for young children, as recommended by Nintendo. Beyond digital experiences, Nintendo's 'My Mario' campaign expands further with a new line of Yoshi-themed products.

Newly announced merchandise includes wooden block amiibo, collectible toys, and illustrated board books, offering families a wide assortment of character-driven entertainment both on and off screens. Nintendo's continuation of the 'My Mario' project not only showcases its signature characters but also reflects the company's ongoing commitment to innovative, family-centric content.

With the upcoming launch of the Yoshi app, Nintendo leverages its renowned intellectual properties and hardware platforms—the Nintendo Switch, App Store, and Google Play—to create accessible, enjoyable experiences for the next generation of fans.

For updates on the Yoshi-themed app and other releases, fans can visit the official Nintendo website or follow news on the Switch eShop.

Nintendo Switch Yoshi Nintendo Mario Switch mobile Mobile My Mario mobile devices My Mario campaign App Store Google Play