Nintendo Launches Special Mario Kart Tour Campaign to Celebrate Mario Kart World Debut

Nintendo is once again drawing the attention of racing fans and mobile gamers with the announcement of a new Mario Kart Tour campaign.

Timed to celebrate the worldwide launch of Mario Kart World, this special event will run from July 23 to August 6, 2025, offering exclusive new content and marking a momentous occasion for the Mario Kart franchise on mobile platforms. Mario Kart Tour, the hit mobile racer developed by Nintendo, first launched on iOS and Android in September 2019 and quickly became one of Nintendo’s most successful mobile titles.

After four years of consistent content updates, Nintendo notified players in 2023 that new material for the game would cease, coinciding with the conclusion of the beloved Mario Kart 8 Deluxe Booster Course Pass on Nintendo Switch.

However, this latest announcement breaks that hiatus, delivering fresh excitement to long-time fans and newcomers alike. For this celebratory campaign, players will be able to unlock Mario and Luigi in never-before-seen mechanic uniforms.

Additionally, the event introduces four differently colored Tiny Titan karts, inspired directly by the designs featured in Mario Kart World.

This limited-time content celebrates the legacy of the series and gives mobile players new ways to enjoy their favorite Mario Kart characters. In an official statement, Nintendo emphasized the significance of the campaign, reiterating its commitment to keeping Mario Kart Tour engaging.

A company spokesperson noted, "We’re delighted to bring new surprises to the Mario Kart Tour community as we commemorate the arrival of Mario Kart World." The campaign will also be paired with the Sunshine Tour event, which is supported by a new trailer released on Nintendo’s official YouTube channel.

These updates provide fans with a glimpse at upcoming tracks, in-game rewards, and character variations, helping to keep Mario Kart Tour fresh even as its primary development cycle winds down. Throughout its lifetime, Mario Kart Tour has served as a platform for promoting major Nintendo releases, echoing the cross-promotional campaigns seen in Super Mario Run whenever new Mario titles debut on the Nintendo Switch.

With this approach, Nintendo continues to build connections across its ecosystem of devices, from the eShop on Nintendo Switch to its extensive mobile offerings. Fans eager to experience the Mario Kart Tour Sunshine Tour and Mario Kart World collaborative campaign can look forward to the event starting July 23, 2025.

For more official details and updates, players should check the game’s in-app notifications and visit Nintendo’s main news channels for all the latest Nintendo Switch and eShop developments.

Mario Kart Mario Kart World Nintendo Mario Mario Kart Tour Kart mobile