Level-5 CEO Akihiro Hino Clarifies Stance on AI in Game Development: No AI Content in Final Games

Level-5 CEO Akihiro Hino Clarifies Stance on AI in Game Development: No AI Content in Final Games In recent weeks, the role of artificial intelligence (AI) in the video game industry has once again come under the spotlight, following high-profile commentary from leading developers.

Among them, Akihiro Hino—CEO of renowned Japanese studio Level-5, known for hit series such as Fantasy Life i and Professor Layton—recently addressed misconceptions about AI's impact on the game development process, particularly regarding how it is used at Level-5. Background and Context Level-5 has been an integral player in Nintendo Switch’s library, delivering engaging and thoughtfully crafted titles to gamers worldwide.

With the growing discussion around the integration of AI technology in both games and their creation, fans and industry professionals alike have been keen to understand how major developers like Level-5 are navigating this technological evolution. Recent interpretations of Hino’s statements suggested that a significant portion—purportedly 80% to 90%—of modern games are made by AI.

This claim, gaining traction across social media and gaming forums, has led to heated debates about creativity and authenticity in digital entertainment.

However, upon closer examination of the original interview and its translations by trusted sources such as Nintendo Patents Watch, it’s clear that Hino’s position has been misunderstood due to statements being taken out of context. Hino’s Perspective: AI as an Assistant, Not a Creator Akihiro Hino emphasized that while AI is finding its place in creative workflows, it serves primarily as an efficiency-boosting tool rather than a creative replacement.

"Creativity cannot be completely handed over to AI," Hino explained, outlining that AI's real value lies in improving communication or expediting mundane processes.

For instance, planners or team members without artistic backgrounds may use AI to generate concept sketches, facilitating more effective collaboration with the studio’s artists. “The content generated by AI will not be directly used in our games," Hino clarified.

He highlighted that final creative output and direction remain firmly the domain of the studio’s human artists, designers, and directors.

While AI tools can accelerate tasks and support ideation, the ultimate responsibility for crafting the game's world, characters, and narrative rests with the creative team. Addressing Game Delays and Development Expectations Hino also referenced concerns regarding delays for major titles, such as the much-anticipated Fantasy Life i, despite speculation about AI usage in Level-5’s pipeline.

He assured fans that AI integration does not account for extended development times.

"Given the scale of our latest games, it’s not surprising production takes considerable time—from initial concept to final polish, our hands-on creative approach ensures quality and player satisfaction." AI’s Role in the Future of Nintendo Switch and Beyond As the conversation around AI in game development continues, Level-5’s stance remains clear: AI is a tool to assist game creators—not a substitute for passion, creativity, or the craft that defines acclaimed Nintendo Switch titles.

With an impressive release history and a dedication to quality, Level-5’s approach underscores the importance of maintaining human direction in the development process. For players curious about how AI may shape the future of Nintendo games, Hino’s words provide valuable perspective on how leading studios balance innovation and artistry.

Level-5 AI Akihiro Hino game development Nintendo Nintendo Switch Fantasy Life i Masahiro Sakurai Nintendo Patents Watch