LEGO Group Confirms New Pokémon LEGO Smart Play Sets for 2027
At the PokémonXP event, LEGO Group announced that additional entries in its Pokémon LEGO Smart Play line will arrive in 2027.
The announcement came during a demonstration of LEGO’s interactive Smart Play ecosystem, which pairs physical builds with digital interactions using the Smart Brick and Smart tags.
During the presentation, organizers used the recognizable promotional question “Who’s that Pokémon?” while showing a short teaser trailer that featured five darkened silhouettes.
Attendees reported that the silhouettes appeared to match specific Pokémon, but LEGO has not officially confirmed the identities shown in the teaser.
Current Pokémon LEGO Smart Play lineup and related builds
LEGO’s existing Pokémon Smart Play range has expanded steadily since the initial releases.
Verified sets currently available include builds featuring Pikachu, Bulbasaur and Bidoof, Mew, Squirtle, Umbreon and Garchomp, Eevee and Lapras, Cubone and Gengar, Jigglypuff, the Paldea starter trio, Charmander and Geodude, Charizard and Jolteon, and Mewtwo.
In addition to standard Smart Play sets, LEGO has released larger display pieces such as a buildable Poké Ball and an up-scaled trainer model based on the character Red.
Smart Brick and Smart tags
The Smart Play line relies on LEGO’s Smart Brick and Smart tags to enable interactive features between physical sets and companion digital experiences.
The Smart Brick serves as the electronic hub embedded in certain builds, while Smart tags attach to Pokémon minifigs or tiles to trigger in-game behaviors and animations.
LEGO and The Pokémon Company have positioned the technology to bridge collectible building experiences with augmented digital content.
Partnership context
The Pokémon franchise is managed by The Pokémon Company, a consortium that includes Nintendo, Game Freak and Creatures.
The collaboration between LEGO Group and The Pokémon Company continues to bring officially licensed Pokémon toys to a wide audience, combining LEGO’s building systems with Pokémon branding and characters.
What’s next
LEGO’s announcement at PokémonXP confirms more Pokémon Smart Play sets will arrive in 2027, but further details, including exact release dates, set contents and pricing, will be released by LEGO and The Pokémon Company at a later date.
Fans and collectors should watch official LEGO and Pokémon channels for confirmed product reveals and retailer listings.
At the PokémonXP event, LEGO Group announced that additional entries in its Pokémon LEGO Smart Play line will arrive in 2027.
The announcement came during a demonstration of LEGO’s interactive Smart Play ecosystem, which pairs physical builds with digital interactions using the Smart Brick and Smart tags.
During the presentation, organizers used the recognizable promotional question “Who’s that Pokémon?” while showing a short teaser trailer that featured five darkened silhouettes.
Attendees reported that the silhouettes appeared to match specific Pokémon, but LEGO has not officially confirmed the identities shown in the teaser.
Current Pokémon LEGO Smart Play lineup and related builds
LEGO’s existing Pokémon Smart Play range has expanded steadily since the initial releases.
Verified sets currently available include builds featuring Pikachu, Bulbasaur and Bidoof, Mew, Squirtle, Umbreon and Garchomp, Eevee and Lapras, Cubone and Gengar, Jigglypuff, the Paldea starter trio, Charmander and Geodude, Charizard and Jolteon, and Mewtwo.
In addition to standard Smart Play sets, LEGO has released larger display pieces such as a buildable Poké Ball and an up-scaled trainer model based on the character Red.
Smart Brick and Smart tags
The Smart Play line relies on LEGO’s Smart Brick and Smart tags to enable interactive features between physical sets and companion digital experiences.
The Smart Brick serves as the electronic hub embedded in certain builds, while Smart tags attach to Pokémon minifigs or tiles to trigger in-game behaviors and animations.
LEGO and The Pokémon Company have positioned the technology to bridge collectible building experiences with augmented digital content.
Partnership context
The Pokémon franchise is managed by The Pokémon Company, a consortium that includes Nintendo, Game Freak and Creatures.
The collaboration between LEGO Group and The Pokémon Company continues to bring officially licensed Pokémon toys to a wide audience, combining LEGO’s building systems with Pokémon branding and characters.
What’s next
LEGO’s announcement at PokémonXP confirms more Pokémon Smart Play sets will arrive in 2027, but further details, including exact release dates, set contents and pricing, will be released by LEGO and The Pokémon Company at a later date.
Fans and collectors should watch official LEGO and Pokémon channels for confirmed product reveals and retailer listings.
