Altered Beast Action Figure Announced: Sega and Jakks Pacific Bring Classic Gaming Icon to Life

Altered Beast, one of Sega’s most recognizable arcade classics, is making a triumphant return to the spotlight—not on consoles, but as a collectible action figure.

Esteemed game developer Sega has again partnered with Jakks Pacific, a leader in the toy industry, to create detailed figures inspired by beloved gaming franchises.

This time, the focal point is Altered Beast, a title that first captivated players in arcades during the late 1980s and became a cornerstone of Sega’s hardware history. In a recent announcement on their official social media channels, Sega revealed, "The Werewolf from Altered Beast is now being transformed into an action figure by JAKKS toys! Each figure comes with a Spirit Ball accessory and will be available exclusively at Walmart locations in the coming weeks." Originally released in arcades in 1988, Altered Beast stood out for its mythological storyline and the unique gameplay mechanic that allowed players to morph into powerful creatures by collecting spirit orbs.

The game quickly established itself as a cult classic, later making its way to the Sega Genesis (also known as the Mega Drive) where it played a pivotal role as the original pack-in title for the console upon its North American and European launches. While Altered Beast has not seen widespread sequels—those few entries in the franchise were met with mixed critical reception—its enduring legacy is uncontested.

The game continues to maintain a loyal fanbase, evidenced by its inclusion in retrospective collections and digital storefronts like the Nintendo Switch eShop. Developer M2, renowned for their high-quality adaptations, chose Altered Beast for its celebrated 3D Classics series on the Nintendo 3DS.

This inclusion reaffirmed the game’s position in Sega’s storied catalog.

More recently, new generations of players have experienced Altered Beast via the Sega Genesis Mini and Switch Online services, illustrating its lasting appeal across multiple hardware platforms. The Walmart-exclusive action figure is a testament to Altered Beast’s ongoing cultural impact.

Featuring iconic designs and faithful details, this collaboration between Sega and Jakks Pacific caters to both nostalgic collectors and fans of gaming history.

Previous partnerships between the brands have resulted in successful releases, such as the Streets of Rage action figure, underscoring the market demand for quality video game-themed collectibles. As Sega continues to honor its heritage through innovative partnerships and reimaginings of classic IP, the Altered Beast action figure stands as both a tribute to the past and a compelling collectible for today’s fans.

Gaming enthusiasts can look for this exclusive figure at Walmart stores nationwide in the coming weeks.

Sega arcade Jakks Pacific