Nintendo Switch 2 Sales Target: Nintendo Aims for 15 Million Units in First Fiscal Year

Nintendo Sets Bold 15 Million Unit Sales Target for Switch 2 in First Fiscal Year During Nintendo’s latest online Q&A session with investors, held on May 9, 2025, the company shared ambitious plans for the upcoming Nintendo Switch 2.

President Shuntaro Furukawa addressed investor questions concerning the company’s goal to sell 15 million units of the new hardware in its first fiscal year.

The discussion offered new insights into how Nintendo is strategically positioning the Nintendo Switch 2 for a successful launch, drawing critical parallels to the original Nintendo Switch’s debut. Background: Aiming for a Repeat of the Nintendo Switch Success Nintendo Switch 2 is positioned as the follow-up to the massively successful Nintendo Switch, which first launched in March 2017.

Since its introduction, the Switch family has redefined hybrid gaming, driving Nintendo to record-breaking sales and widespread acclaim.

With the announced sales milestone, Nintendo signals its intent to replicate – or even surpass – that initial momentum with its next-generation console. Drawing Lessons from Previous Launches President Shuntaro Furukawa laid out the rationale behind the ambitious 15 million unit sales goal, making clear that the decision closely mirrors the launch performance of the original Switch.

According to Furukawa, the targeted figure is "based on the number of Nintendo Switch units sold from its launch in March 2017 through December 2017, covering the first 10 months on the market." This data-driven approach underlines Nintendo's confidence in the new hardware’s potential to capture strong early demand. Addressing Pricing and Adoption Furukawa acknowledged the higher price point of the Nintendo Switch 2 compared to its predecessor, noting that price is a challenge in gaining early adoption.

However, he emphasized a key advantage: the Nintendo Switch 2 will maintain compatibility with existing Nintendo Switch software, extending the platform’s appeal and easing the transition for existing users.

Additionally, Nintendo plans to facilitate adoption by offering software bundles together with the new hardware early on, a strategic move intended to boost initial sales. Production and Global Considerations Importantly, Furukawa clarified that the 15 million unit projection is not constrained by supply or production limitations.

"This is not a number based on production capacity alone," he stated, also noting that factors such as tariffs in the U.S.

and broader economic variables were not factored into this figure.

To meet and potentially exceed this target, Nintendo is committed to improving and flexibly responding to demand by strengthening its production systems throughout the first year of the Nintendo Switch 2’s availability. Outlook for Nintendo Switch 2 Launch Nintendo’s stated goal for the Switch 2 is clear: deliver a launch and first-year sales performance on par with the original Switch.

By learning from past successes and addressing known challenges, Nintendo positions the Nintendo Switch 2 as a natural evolution of its popular gaming platform.

With support for existing Switch software and bundled game offerings, the company is focused on delivering value to both new consumers and its established fan base. As details of the Nintendo Switch 2 continue to emerge, the gaming industry will be watching closely to see if Nintendo's bold sales strategy will pay off.

The company’s focus on hardware-software synergy and agile supply chain management sets the stage for another significant chapter in Nintendo’s storied hardware history.

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