Nintendo Announces First-Ever Thai Localization for Donkey Kong Bananza on Switch

Nintendo is making history with the announcement of an official Thai language localization for Donkey Kong Bananza on the Nintendo Switch.

Revealed through the company's official Thailand website, this marks the first time a Nintendo game will feature an in-game Thai translation, signaling a significant milestone in the Japanese gaming giant’s efforts to engage new markets in Southeast Asia. Donkey Kong Bananza, a recent addition to the beloved Donkey Kong franchise, continues Nintendo’s tradition of delivering family-friendly platforming adventures on the Nintendo Switch.

The new Thai language option will be introduced via a free update, enhancing accessibility for Thai-speaking Nintendo fans.

While a release window for the Thai translation has not yet been confirmed, Nintendo clarified in its official statement that there is no set timeline for Thai localization in other titles at present. According to the announcement on the Nintendo Thailand website, the development team stated that they are preparing a free Vietnamese language update to be made available in the future.

They also noted that this is an important step for the company and its Southeast Asian fanbase, emphasizing their commitment to expanding regional support for Nintendo Switch games. This initiative comes on the heels of Nintendo’s broader strategy to ramp up its presence in Southeast Asia.

In April 2024, the company revealed plans to establish a new regional office in Singapore, further underscoring its commitment to the region.

Nintendo has also mentioned that Thailand is under consideration for similar local operations, illustrating the company’s broader ambitions to localize content and engage more directly with gamers across the region. Donkey Kong Bananza has already achieved strong sales since its launch, bolstered by its availability on the Nintendo eShop and physical retailers worldwide.

The decision to add Thai language support is expected to further boost engagement and accessibility, addressing the growing demand for localized content in key Southeast Asian gaming markets. This pioneering move positions Nintendo as a proactive force in the global localization of game experiences, reflecting both the company’s respect for regional fan communities and its understanding of the diverse needs of the modern gaming audience.

As Nintendo continues to evolve its outreach through initiatives like Nintendo Direct and expanded eShop offerings, this historic Thai localization marks a new era of inclusivity for the iconic platform and its fans in Thailand.

Donkey Kong Nintendo Donkey Kong Bananza Switch Asia Southeast Asia Bananza Nintendo Switch Nintendo Thailand Singapore