October 30, 2026 — Disguise, the costume division of JAKKS Pacific, has added officially licensed Yoshi costumes to its Super Mario lineup for Halloween 2026.
The new Yoshi assortment joins existing favorites such as Mario, Luigi, Princess Peach, Bowser and Rosalina, and is available now through major retailers including Amazon in North America and EMEA, Target, Walmart US and Canada, Meijer and Halloweencostumes.com.
Background and product rollout
Disguise first began producing Nintendo-licensed costumes in 2013 and has steadily expanded its portfolio and global reach in collaboration with Nintendo.
The partnership has grown the company’s brand roster to include not only Super Mario but also franchises that Disguise has referenced in promotional materials such as The Legend of Zelda, Donkey Kong, Kirby and Pikmin.
Disguise reports that its Nintendo costumes are sold across North America, EMEA, Latin America and Australia and are used by fans year-round for Halloween, movie premieres, conventions and gaming events.
Company perspective and market context
Tara Cortner, president and general manager of Disguise, said the company is proud to offer a new way for fans to celebrate Yoshi this Halloween and that demand is broadening beyond flagship characters.
She emphasized that enthusiasm for the wider Super Mario universe is helping families and fans adopt a more diverse range of character costumes, and that the expanded partnership with Nintendo supports bringing iconic characters to life across markets.
Retail availability and shopper guidance
Yoshi costumes are currently listed on Amazon for North American and EMEA customers and are stocked at Target, Walmart stores in the US and Canada, Meijer and Halloweencostumes.com.
Shoppers looking for officially licensed costumes should verify product listings for Disguise branding and Nintendo licensing to ensure authenticity.
Why this matters to Nintendo fans and the merch market
The addition of Yoshi to Disguise’s lineup underscores ongoing consumer appetite for franchise merchandise tied to Nintendo IP, which remains visible across platforms including Nintendo Switch.
For industry watchers, the rollout reflects both sustained demand for family-friendly franchise apparel and the value of long-term license relationships between gaming companies and consumer goods manufacturers.
Availability: Yoshi costumes are available now through the listed retailers as of October 30, 2026.
The new Yoshi assortment joins existing favorites such as Mario, Luigi, Princess Peach, Bowser and Rosalina, and is available now through major retailers including Amazon in North America and EMEA, Target, Walmart US and Canada, Meijer and Halloweencostumes.com.
Background and product rollout
Disguise first began producing Nintendo-licensed costumes in 2013 and has steadily expanded its portfolio and global reach in collaboration with Nintendo.
The partnership has grown the company’s brand roster to include not only Super Mario but also franchises that Disguise has referenced in promotional materials such as The Legend of Zelda, Donkey Kong, Kirby and Pikmin.
Disguise reports that its Nintendo costumes are sold across North America, EMEA, Latin America and Australia and are used by fans year-round for Halloween, movie premieres, conventions and gaming events.
Company perspective and market context
Tara Cortner, president and general manager of Disguise, said the company is proud to offer a new way for fans to celebrate Yoshi this Halloween and that demand is broadening beyond flagship characters.
She emphasized that enthusiasm for the wider Super Mario universe is helping families and fans adopt a more diverse range of character costumes, and that the expanded partnership with Nintendo supports bringing iconic characters to life across markets.
Retail availability and shopper guidance
Yoshi costumes are currently listed on Amazon for North American and EMEA customers and are stocked at Target, Walmart stores in the US and Canada, Meijer and Halloweencostumes.com.
Shoppers looking for officially licensed costumes should verify product listings for Disguise branding and Nintendo licensing to ensure authenticity.
Why this matters to Nintendo fans and the merch market
The addition of Yoshi to Disguise’s lineup underscores ongoing consumer appetite for franchise merchandise tied to Nintendo IP, which remains visible across platforms including Nintendo Switch.
For industry watchers, the rollout reflects both sustained demand for family-friendly franchise apparel and the value of long-term license relationships between gaming companies and consumer goods manufacturers.
Availability: Yoshi costumes are available now through the listed retailers as of October 30, 2026.
