Nintendo and Illumination are poised to generate significant buzz for the Super Mario Galaxy Movie, with an anticipated advertising presence during the Super Bowl broadcast on February 8th, 2025.
According to reporting from Deadline, the renowned movie news outlet, industry analysts expect that Nintendo and Illumination will utilize this major televised event to showcase new promotional material for the highly anticipated animated film based on the celebrated Super Mario Galaxy video game. The Super Mario Galaxy Movie marks a pivotal expansion in Nintendo’s strategy to bring its beloved franchises to the big screen.
Building on the massive success of The Super Mario Bros.
Movie, which grossed over $1.3 billion globally after its premiere in April 2023, the collaboration between Nintendo and Illumination continues to set new standards for video game adaptations.
The upcoming film is scheduled to premiere over the Easter weekend, with an official release date of April 1, 2025. Deadline’s analysis highlights Illumination’s robust schedule during the Super Bowl, as the animation studio also plans to promote Minions 3, releasing July 1, 2025, via Universal.
Both projects underscore Illumination’s prominence in the family entertainment sector.
In their report, industry insiders indicated, “Illumination is expected to run major ad campaigns for two of its biggest 2025 films during the Super Bowl broadcast.” While Nintendo and Universal have not yet issued an official statement regarding the exact content of the Super Bowl spots, the timing aligns with their strategy to maximize reach and excitement ahead of major releases. Having previously leveraged global platforms such as the Nintendo Direct and Super Bowl broadcasts, Nintendo’s partnership with Illumination continues to exemplify the power of cross-industry collaboration.
The Nintendo Switch platform has been instrumental in revitalizing interest in classic Mario titles, helping to drive ongoing popularity and sales.
The original Super Mario Galaxy game, first released for the Nintendo Wii in 2007, is widely regarded as a milestone in 3D platforming and has since found new audiences through re-releases on the Nintendo Switch. With tens of millions of viewers expected to tune in to the Super Bowl, the planned advertising campaign represents a strategic opportunity to promote the Super Mario Galaxy Movie to a broad audience.
Given the enduring popularity of both the Super Mario franchise and animated family features from Illumination, anticipation for the movie continues to build ahead of its Easter 2025 debut. Stay tuned for official announcements from Nintendo and Illumination, and keep an eye on advertising breaks during Super Bowl LVIX for potential glimpses of this major animated feature.
According to reporting from Deadline, the renowned movie news outlet, industry analysts expect that Nintendo and Illumination will utilize this major televised event to showcase new promotional material for the highly anticipated animated film based on the celebrated Super Mario Galaxy video game. The Super Mario Galaxy Movie marks a pivotal expansion in Nintendo’s strategy to bring its beloved franchises to the big screen.
Building on the massive success of The Super Mario Bros.
Movie, which grossed over $1.3 billion globally after its premiere in April 2023, the collaboration between Nintendo and Illumination continues to set new standards for video game adaptations.
The upcoming film is scheduled to premiere over the Easter weekend, with an official release date of April 1, 2025. Deadline’s analysis highlights Illumination’s robust schedule during the Super Bowl, as the animation studio also plans to promote Minions 3, releasing July 1, 2025, via Universal.
Both projects underscore Illumination’s prominence in the family entertainment sector.
In their report, industry insiders indicated, “Illumination is expected to run major ad campaigns for two of its biggest 2025 films during the Super Bowl broadcast.” While Nintendo and Universal have not yet issued an official statement regarding the exact content of the Super Bowl spots, the timing aligns with their strategy to maximize reach and excitement ahead of major releases. Having previously leveraged global platforms such as the Nintendo Direct and Super Bowl broadcasts, Nintendo’s partnership with Illumination continues to exemplify the power of cross-industry collaboration.
The Nintendo Switch platform has been instrumental in revitalizing interest in classic Mario titles, helping to drive ongoing popularity and sales.
The original Super Mario Galaxy game, first released for the Nintendo Wii in 2007, is widely regarded as a milestone in 3D platforming and has since found new audiences through re-releases on the Nintendo Switch. With tens of millions of viewers expected to tune in to the Super Bowl, the planned advertising campaign represents a strategic opportunity to promote the Super Mario Galaxy Movie to a broad audience.
Given the enduring popularity of both the Super Mario franchise and animated family features from Illumination, anticipation for the movie continues to build ahead of its Easter 2025 debut. Stay tuned for official announcements from Nintendo and Illumination, and keep an eye on advertising breaks during Super Bowl LVIX for potential glimpses of this major animated feature.
