Nintendo Sparks Speculation with 'Super Mario 40th' Twitter Account Ahead of Anniversary

Nintendo's legendary Super Mario franchise is once again at the center of speculation, as fans have noticed a newly discovered X (formerly Twitter) account bearing the handle @supermario40th.

This account directly references what would be the 40th anniversary of Super Mario, one of the world’s most iconic video game series developed by Nintendo.

While the account remains devoid of posts, its creation and subtle nod to Mario’s milestone anniversary have led to renewed excitement and discussion among the gaming community and industry observers.

The @supermario40th account is currently blank except for its handle, a display name composed solely of the letter 'a', and a single follow—Nintendo's official Japanese account.

Reports of the account’s existence were first highlighted by video game publication The Gamer and have since circulated widely across both news outlets and social media.

This discovery echoes events from 2020, when Nintendo launched an account called @supermario35th in anticipation of Mario’s 35th anniversary.

That account similarly began with minimal identifying information, igniting months of speculation prior to Nintendo’s official anniversary announcements. Notably, the newly found 'Super Mario 40th' account was actually created in 2020, intensifying curiosity about Nintendo’s social media strategy for franchise celebrations.

The timing raises questions as to whether Nintendo established the account proactively to reserve the handle, given its history of meticulously planning marketing efforts tied to major anniversaries, or if a vigilant fan secured it with intentions of handing it over if requested.

Nintendo has a strong precedent for marking Super Mario milestones through major events and product releases.

In September 2020, the company hosted a widely watched Nintendo Direct presentation dedicated to Mario’s 35th anniversary, unveiling limited-edition games, hardware, and celebratory content for the Nintendo Switch and eShop.

That anniversary campaign included the release of "Super Mario 3D All-Stars" and other exclusive titles that drove significant engagement and sales on the platform. At this time, there are no official announcements from Nintendo regarding its plans for Super Mario’s 40th anniversary or any upcoming Nintendo Direct presentations relating to the milestone.

The company continues to leverage social media and digital storefronts like the eShop for major franchise news, making this mysterious Twitter account a focal point for fans eager to learn what the future holds for Mario. As always, the gaming industry will be watching closely for credible updates and official statements from Nintendo.

With Super Mario remaining a flagship property for the Nintendo Switch and beyond, any major anniversary plans will likely command significant attention from both media and players worldwide.

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