Nintendo of America has announced a holiday promotion that brings seasonal fanfare to its retail footprints and online storefront.
The company is running a contest that awards a VIP trip to Nintendo New York, is making merchandise from its physical stores available online for the first time, and confirmed the Mario balloon will return to the Macy’s Thanksgiving Day Parade on Nov. 26, 2026.
Contest sends winner and guests to Nintendo New York
According to Nintendo of America’s press release, the contest winner will receive roundtrip flights and a two-night hotel stay in New York City for up to four people (the winner plus up to three guests).
The prize package includes a private VIP tour of Nintendo New York with special access to holiday activities inside the flagship store.
Interested participants are directed to enter via Nintendo of America’s official website per the company’s announcement.
Physical-store exclusives hit Nintendo’s online store
Nintendo also said select merchandise that had previously been available only at the Nintendo New York and Nintendo San Francisco retail locations will be sold through the Nintendo online store for the first time.
The company specifically highlighted a Super Mario Winter Collection, noting the stores will be decorated for the Christmas season in November and that the winter-themed goods will be added to the online catalog.
Fans who have followed the stores’ social channels and missed earlier limited runs now have an online option to purchase select items.
Mario balloon set for Macy’s Thanksgiving Day Parade
Nintendo confirmed the iconic Mario balloon will make an appearance in the Macy’s Thanksgiving Day Parade on Thursday, November 26, 2026.
The company noted the parade broadcast will air on NBC and stream on Peacock, beginning at 8:30 AM in all U.S. time zones according to the press release.
This set of holiday moves — a public contest, wider online availability of retail exclusives, and a high-profile parade appearance — was detailed by Nintendo of America in its official press release.
Fans can consult Nintendo’s site for contest entry details and the online store for availability and launch timing of the Super Mario Winter Collection.
The company is running a contest that awards a VIP trip to Nintendo New York, is making merchandise from its physical stores available online for the first time, and confirmed the Mario balloon will return to the Macy’s Thanksgiving Day Parade on Nov. 26, 2026.
Contest sends winner and guests to Nintendo New York
According to Nintendo of America’s press release, the contest winner will receive roundtrip flights and a two-night hotel stay in New York City for up to four people (the winner plus up to three guests).
The prize package includes a private VIP tour of Nintendo New York with special access to holiday activities inside the flagship store.
Interested participants are directed to enter via Nintendo of America’s official website per the company’s announcement.
Physical-store exclusives hit Nintendo’s online store
Nintendo also said select merchandise that had previously been available only at the Nintendo New York and Nintendo San Francisco retail locations will be sold through the Nintendo online store for the first time.
The company specifically highlighted a Super Mario Winter Collection, noting the stores will be decorated for the Christmas season in November and that the winter-themed goods will be added to the online catalog.
Fans who have followed the stores’ social channels and missed earlier limited runs now have an online option to purchase select items.
Mario balloon set for Macy’s Thanksgiving Day Parade
Nintendo confirmed the iconic Mario balloon will make an appearance in the Macy’s Thanksgiving Day Parade on Thursday, November 26, 2026.
The company noted the parade broadcast will air on NBC and stream on Peacock, beginning at 8:30 AM in all U.S. time zones according to the press release.
This set of holiday moves — a public contest, wider online availability of retail exclusives, and a high-profile parade appearance — was detailed by Nintendo of America in its official press release.
Fans can consult Nintendo’s site for contest entry details and the online store for availability and launch timing of the Super Mario Winter Collection.
