Nintendo Restricts Charles Martinet from Performing Mario Voices on Video: Updates on the Mario Ambassador Role

Nintendo has made headlines in the gaming industry by formally limiting legendary voice actor Charles Martinet from performing character voices for Mario on video appearances, according to recent verified reports.

Martinet, celebrated for providing the iconic vocal personality of Mario in the Super Mario franchise since 1996, has been a central figure in defining the character across numerous Nintendo platforms, including the Nintendo Switch and previous generations. The news came to light after YouTuber Ricky Berwick encountered Charles Martinet at a fan convention.

During their meeting, Berwick learned that Nintendo has requested Martinet not to perform the Mario voice for video content.

This marks a shift for fans, many of whom have enjoyed hearing Martinet reprise Mario’s cheerful phrases at public events, in interviews, and during digital celebrations. After retiring from his longtime role as the in-game voice of Mario in August 2023, Martinet was named the official 'Mario Ambassador' by Nintendo.

The new title was accompanied by an official statement from Nintendo, honoring his legacy and indicating that he would travel the world to share the joy of Mario and interact with fans.

However, Martinet himself noted that the specifics of his ambassadorial duties remained unclear at the time, saying he was unsure of the details of what the role will ultimately involve. Charles Martinet’s work has been integral to the success of the Mario franchise, which includes highly acclaimed titles like Super Mario 64, Super Mario Odyssey, and the Mario Kart series available on the Nintendo Switch and the Nintendo eShop.

The Super Mario series remains one of Nintendo’s most valuable intellectual properties, having sold over 400 million units worldwide across all platforms since its inception. Nintendo’s decision to restrict Martinet from performing the Mario voice on video comes at a time when the company continues to manage its brand meticulously, especially as the Mario franchise grows through new titles, expansions, and multimedia projects.

While Martinet’s energetic portrayals have become synonymous with Mario’s persona, Nintendo seems focused on ensuring consistency and control over how the character's voice is used in official online and promo material. As of this writing, Nintendo has not elaborated on the scope or responsibilities associated with Martinet’s Mario Ambassador role beyond its original announcement.

The company has not issued an official comment regarding the recent reports, but the policy underscores Nintendo’s commitment to managing its characters’ legacy as it moves forward with highly anticipated releases and ongoing online community engagement via Nintendo Directs and eShop promotions. The gaming community continues to celebrate Charles Martinet’s contributions to the legacy of Mario.

His enduring influence on the voice and personality of Nintendo’s most recognizable character is assured, even as Nintendo refines how it manages this beloved brand for future generations.

Nintendo Mario Charles Martinet Super Mario Mario franchise Ricky Berwick