With Mario Day—known as MAR10 Day—approaching on March 10, Nintendo has revealed a range of celebratory collaborations, product launches, and special events centered around the beloved Super Mario franchise.
This year’s festivities stand out by tying in with the much-anticipated Super Mario Galaxy Movie, scheduled to hit theaters on April 1, 2026.
As Nintendo fans worldwide gear up for Mario Day 2026, the Japanese gaming giant is partnering with several renowned brands to deliver Galaxy-themed treats and experiences across the United States.
These partnerships are aimed at both longtime fans and newcomers, further amplifying the cultural impact of the Super Mario series. Mario Galaxy x Dippin’ Dots Collaboration In a move that will excite both moviegoers and ice cream lovers, Nintendo has teamed with Dippin’ Dots to introduce the new limited-time "Galaxy Pop" mystery flavor.
According to Kimmra Hingher, Dippin’ Dots Vice President of Marketing, the collaboration was designed to be “playful and a little unexpected,” offering fans a surprise element alongside collectible items.
The Galaxy Pop flavor will be available at 120 participating Dippin’ Dots locations, including select mall stands and standalone stores, from now through April 30, 2026. Mario Galaxy x Icee Movie Theater Specialties Adding to the festivities, Icee—Dippin’ Dots’ sister company—will be rolling out exclusive Mario-themed slushie flavors at theaters screening the new Super Mario Galaxy Movie.
The refreshments, dubbed “Star Power Cherry” and “Peach Freeze,” can be purchased by attendees enjoying the movie when it premieres on April 1, 2026. Mario Galaxy x Pillsbury Cookie Collaboration For fans looking for a bake-at-home treat, Pillsbury and Nintendo are introducing Mario Galaxy-branded ready-to-bake cookie sheets.
Notably, a recently surfaced image of the Pillsbury Yoshi cookies gave fans an early look at the character’s new movie design.
These themed cookies are now available on store shelves nationwide. Mario Galaxy x bubly Seltzer Promotion Rounding out the suite of collaborations, sparkling water brand bubly has joined the celebration with Galaxy-themed drinks such as “Meteor Melon” and “Cosmic Swirl,” available in eight-pack cans.
These flavors are designed to add a refreshing twist to the Mario Day festivities. Additional Mario Day 2026 Events and Offers Nintendo has confirmed further Mario Day 2026 activities, including the addition of new Mario-themed games to Nintendo Switch Online, exclusive software discounts on the eShop, and a Mario Kart World event for competitive racing fans.
The Super Mario Land 2 soundtrack has also been added to Nintendo Music, expanding the online music library. Through these collaborations and promotions, Nintendo continues to maintain Super Mario’s status as a global icon.
With the Super Mario Galaxy Movie’s release and a diverse lineup of cross-branded products hitting both the Nintendo Switch platform and retail shelves, Mario Day 2026 promises to be one of the most memorable celebrations for Nintendo fans yet.
This year’s festivities stand out by tying in with the much-anticipated Super Mario Galaxy Movie, scheduled to hit theaters on April 1, 2026.
As Nintendo fans worldwide gear up for Mario Day 2026, the Japanese gaming giant is partnering with several renowned brands to deliver Galaxy-themed treats and experiences across the United States.
These partnerships are aimed at both longtime fans and newcomers, further amplifying the cultural impact of the Super Mario series. Mario Galaxy x Dippin’ Dots Collaboration In a move that will excite both moviegoers and ice cream lovers, Nintendo has teamed with Dippin’ Dots to introduce the new limited-time "Galaxy Pop" mystery flavor.
According to Kimmra Hingher, Dippin’ Dots Vice President of Marketing, the collaboration was designed to be “playful and a little unexpected,” offering fans a surprise element alongside collectible items.
The Galaxy Pop flavor will be available at 120 participating Dippin’ Dots locations, including select mall stands and standalone stores, from now through April 30, 2026. Mario Galaxy x Icee Movie Theater Specialties Adding to the festivities, Icee—Dippin’ Dots’ sister company—will be rolling out exclusive Mario-themed slushie flavors at theaters screening the new Super Mario Galaxy Movie.
The refreshments, dubbed “Star Power Cherry” and “Peach Freeze,” can be purchased by attendees enjoying the movie when it premieres on April 1, 2026. Mario Galaxy x Pillsbury Cookie Collaboration For fans looking for a bake-at-home treat, Pillsbury and Nintendo are introducing Mario Galaxy-branded ready-to-bake cookie sheets.
Notably, a recently surfaced image of the Pillsbury Yoshi cookies gave fans an early look at the character’s new movie design.
These themed cookies are now available on store shelves nationwide. Mario Galaxy x bubly Seltzer Promotion Rounding out the suite of collaborations, sparkling water brand bubly has joined the celebration with Galaxy-themed drinks such as “Meteor Melon” and “Cosmic Swirl,” available in eight-pack cans.
These flavors are designed to add a refreshing twist to the Mario Day festivities. Additional Mario Day 2026 Events and Offers Nintendo has confirmed further Mario Day 2026 activities, including the addition of new Mario-themed games to Nintendo Switch Online, exclusive software discounts on the eShop, and a Mario Kart World event for competitive racing fans.
The Super Mario Land 2 soundtrack has also been added to Nintendo Music, expanding the online music library. Through these collaborations and promotions, Nintendo continues to maintain Super Mario’s status as a global icon.
With the Super Mario Galaxy Movie’s release and a diverse lineup of cross-branded products hitting both the Nintendo Switch platform and retail shelves, Mario Day 2026 promises to be one of the most memorable celebrations for Nintendo fans yet.
