Published on: May 31, 2025
Sega has kicked off an ambitious new brand campaign, highlighting a full year of Sonic the Hedgehog celebrations focused on the franchise's unmistakable 'speed and attitude.' As one of the key partnerships in this initiative, Sega has teamed up with Gameloft to bring Sonic into the world of Asphalt Legends Unite—a popular free-to-play racing title available globally on the Nintendo Switch eShop.
This exclusive collaboration brings a fresh, Sonic-themed experience to the arcade racing game.
Players can now access "Collector Mode," a newly introduced event where racers speed through tracks, picking up Sonic’s iconic gold rings.
These rings can then be exchanged for limited-edition vehicle decals, bringing a touch of Sonic flair to players' favorite cars.
A diverse lineup of custom vehicles designed after major Sonic characters headlines the event:
- Sonic the Hedgehog – SSC Ultimate Aero TT
- Tails – Porsche 911 GT2 RS Clubsport
- Knuckles – Apex AP-0
- Shadow – Nissan GTR Neon
- Amy – Lamborghini Revuelto
- Dr.
Eggman – Donkervoort D8 GTO Individual Series
- Chao – DS e-Tense
To keep the action fresh, Asphalt Legends Unite is also introducing a new 'Boss Mode' each week.
Players will have the opportunity to challenge Sonic-themed cars in a series of one-on-one races, with difficulty levels rising as the event progresses.
Fans of the franchise can look forward to the authentic atmosphere, as the event features a "wealth of beloved music tracks and sound effects," including the celebrated 'stage complete' jingle from the Sonic series—providing an extra dose of nostalgia.
This special Sonic event is exclusive and will be available from now until June 26, 2025, on the Nintendo Switch platform.
The collaboration marks another milestone for both Sega and Gameloft, who continue to blend classic gaming icons with modern racing experiences, further enriching the free-to-play landscape on the Switch eShop.
Sega’s partnership with Gameloft demonstrates the enduring appeal of Sonic the Hedgehog and highlights the ongoing commitment to expanding the blue blur’s presence across diverse gaming genres.
Asphalt Legends Unite continues to grow its community with innovative content updates, and this Sonic collaboration is poised to attract both longtime fans and newcomers to the high-speed racing action on Nintendo Switch.
Nintendo Switch Nintendo Sega Sonic the Hedgehog Switch Sonic Gameloft Asphalt Legends Unite